Strategic Research on the Implementation Structure about Mass Customization

机译：大规模定制实施结构的战略研究

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This paper focuses on studying mass customization from the perspective of strategy instead of manufacturing and technology model. Whether to use mass customization and the ways of strategic planning and implementation are discussed completely. This paper also quotes SWOT as the synthetic evaluation tool. Finally, the strategic structure about mass customization is addressed as a key point.

机译：本文着重从策略的角度研究大规模定制，而不是从制造和技术模型的角度进行研究。全面讨论了是否使用大规模定制以及战略计划和实施方式。本文还引用了SWOT作为综合评估工具。最后，将大规模定制的战略结构作为重点。

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来源
《CSISE 2011;Conference on computer science, intelligent system and environment》|2012年|p.365-370|共6页
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作者
Ping Liu; Jiuhe Wang; Yinbo Liu;
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正文语种
中图分类计算技术、计算机技术;
关键词
mass customization; SWOT; strategic implementation structure;

机译：大规模定制; SWOT;战略实施结构;

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1. From mass customization to mass personalization: a strategic transformation [J] . Ashok Kumar International journal of flexible manufacturing systems: Design, Analysis and Operation of Manufacturing and Assembly Systems . 2007,第4期

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2. From mass customization to mass personalization: a strategic transformation [J] . Ashok Kumar Flexible Services and Manufacturing Journal . 2007,第4期

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3. Selecting a Customization Strategy Under Competition: Mass Customization, Targeted Mass Customization, and Product Proliferation [J] . Cavusoglu H., Raghunathan S. IEEE Transactions on Engineering Management . 2007,第期

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Strategic Research on the Implementation Structure about Mass Customization

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