• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>International conference on information systems >A Typology of Online Group Buyers: Using Means-end Structures for Benefit Segmentation
【24h】

A Typology of Online Group Buyers: Using Means-end Structures for Benefit Segmentation

机译：在线组织买家的类型学：使用用于益处分割的手段 - 结束结构

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Given the enormous growth and significant impacts of group buying on Internet business marketplaces, this study aims to develop a typology of online group buyers based upon benefits pursued by them and develop the hierarchical decision making process model for different segments of consumers from a Means-end Chain (MEC) theory perspective. The laddering interview technique was used to interview 52 online group buying users and to capture their reasons behind the online shopping behavior, with grounded theory used to determine categories, which were then classified into attributes, consequences/benefits, and values/goals. Cluster analysis was conducted based on benefits level factors and three segments of consumers were identified: economic shoppers, balanced shoppers, and destination shoppers. Three decision making process model were developed and compared. Both similarities and differences were identified. This study has the potential to make significant contributions to both IS research and e-business regarding consumer online group buying decisions.
机译：鉴于集团在互联网商业市场上的巨大增长和重大影响，本研究旨在基于他们所追求的福利，开发在线集团买家的类型学，并开展了从一种手段的消费者分区的分层决策过程模型链（MEC）理论观点。梯形面试技术用于采访52个在线集团购买用户，并捕捉其在网上购物行为背后的原因，用于确定类别的接地理论，然后分为属性，后果/福利和价值/目标。群集分析是根据福利级别因素进行的，并确定了三个消费者部分：经济顾客，平衡购物者和目的地购物者。开发并比较了三个决策过程模型。确定了相似之处和差异。本研究有助于对消费者在线集团购买决策的研究和电子商务做出重大贡献。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号