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首页> 外文会议>International conference on human-computer interaction;International conference on cross-cultural design >An Empirical Research on Designing and Promoting the Brand Logo of Yangshan Shuimi Peaches Based on the Theory of Brand Experience
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An Empirical Research on Designing and Promoting the Brand Logo of Yangshan Shuimi Peaches Based on the Theory of Brand Experience

机译：基于品牌体验理论的洋山水蜜桃品牌标志设计与推广的实证研究

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This research takes the theory of brand experience as the guidance, and is based on Bernd H. Schmitt's theory of five-element-pattern brand experience. His theory is basis of brand experience evaluation, and is the starting point and the ending point of brand promotion for us. We have creatively designed the semantic analysis tool of experience evaluation of the logo design of Wuxi fruit brand Yangshan Shuimi Peaches. And we evaluated 3 logo designs of Yangshan Shuimi Peaches of PeachWell brand as an empirical operation of brand experience evaluation. Through the operation of experience evaluation and stratified sampling, we got the index of experience CSI, we learned the layered quantization distinction of the 3 logos A, B and C of the same brand PeachWell. This research can provide positive positioning of design for promotion the fruit brand in Wuxi, and can provide effective and scientific design parameters for brand building.
机译：本研究以品牌体验理论为指导，以伯恩德·H·施密特（Bernd H. Schmitt）的五要素模式品牌体验理论为基础。他的理论是品牌体验评估的基础，是我们品牌推广的起点和终点。我们创造性地设计了无锡水果品牌洋山水蜜桃商标设计体验评估的语义分析工具。并对PeachWell品牌的洋山水蜜桃的3个徽标设计进行了品牌体验评估的实证操作。通过经验评估和分层抽样的操作，我们获得了经验CSI的指数，了解了同一品牌PeachWell的三个徽标A，B和C的分层量化区别。该研究可以为无锡市水果品牌推广设计提供积极的定位，并为品牌建设提供有效，科学的设计参数。

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