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首页> 外文会议>IEEE International Conference on Management of Innovation and Technology >A Systems Thinking Approach to Manage Distribution Channels in the Control and Instrumentation Product Market with Multi-Faceted Product Lines
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A Systems Thinking Approach to Manage Distribution Channels in the Control and Instrumentation Product Market with Multi-Faceted Product Lines

机译：用多方面产品线管理控制与仪表产品市场分销渠道的系统思考方法

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摘要

The purpose of this paper is to explore from a systems thinking approach ways in which to model and manage distribution channels in the Control and Instrumentation product market where multi-faceted product lines, technological know-how and the position of the product in its life-cycle play important roles in the manner in which these products are diffused into the market. The focus in this paper is more the South African market although the global context for control and instrumentation products is also considered. The research is exploratory in nature addressing the complexity from a value chain point of view intertwined with product technology. Aims of the paper include the following: to asses if driving factors identified by way of preliminary research case studies and inductive reasoning are realistic and how the identified factors could be used within a soft systems methodology approach to understand the value additions per distribution channel for the various types of product lines.
机译：本文的目的是从系统思考方式探索，其中在控制和仪表产品市场中进行模拟和管理的分销渠道，其中多方面的产品线，技术知识和产品的终身位置 - 周期以这些产品扩散到市场的方式发挥重要作用。本文的重点是南非市场更多，尽管还考虑了控制和仪器产品的全球背景。该研究在自然界中是探索性，解决了与产品技术交织的价值链的角度之间的复杂性。本文的目标包括以下内容：如果通过初步研究案例研究和归纳推理所确定的驱动因素是现实的，并且如何在软系统方法方法中使用识别的因素来了解每个分销渠道的价值增加各种类型的产品线。

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