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Towards explaining publishing activity in Facebook

机译：试图解释Facebook中的发布活动

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A growing number of users, seeking to influence their friends, are adopting social network sites, like Facebook to increase their social presence. In the relatively few scholarly studies that consider how writing comments on social network sites influences their friends, the focus has been on marketing or promotion. Little is known about the impact of user writing versus reading on social media. In our paper, we address this gap by studying how the writing comments influences the reactive behavior (likes, comments) of their friends. Our research sheds more light on what motivates users on social networks sites to write and publish on their page. Specifically, we study the user-to-user interactions on Facebook. We found that the number of messages the user broadcasts is dependent on the feedback he or she received from friends.
机译：越来越多的用户希望影响自己的朋友，他们正在采用社交网络站点（如Facebook）来增加其社交圈。在相对较少的研究中，考虑在社交网站上写评论如何影响他们的朋友，研究的重点一直放在营销或促销上。关于用户写作与阅读在社交媒体上的影响知之甚少。在本文中，我们通过研究写作评论如何影响其朋友的反应行为（喜欢，评论）来解决这一差距。我们的研究更多地揭示了促使社交网站上的用户在其页面上进行撰写和发布的动机。具体来说，我们研究了Facebook上的用户对用户交互。我们发现用户广播的消息数量取决于他或她从朋友那里收到的反馈。

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