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首页> 外文会议>Portland International Conference on Management of Engineering and Technology >Nokia Phones: From a Total Success to a Total Fiasco: A Study on Why Nokia Eventually Failed to Connect People, and an Analysis of What the New Home of Nokia Phones Must Do to Succeed
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Nokia Phones: From a Total Success to a Total Fiasco: A Study on Why Nokia Eventually Failed to Connect People, and an Analysis of What the New Home of Nokia Phones Must Do to Succeed

机译：诺基亚手机：从总成功到全体惨败：对为什么诺基亚最终未能连接人的研究，以及分析诺基亚手机的新家必须做的事情

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摘要

This research intensively reviews and analyzes the strategic management of technology at Nokia Corporation. Using traditional narrative literature review and secondary sources, we reviewed and analyzed the historical transformation of Nokia's core business, leadership strategies, business architecture, R&D policy, innovation strategy, product lunch, and smartphones recognition and demonstration. We identified various strategic gaps that the previous analytical studies seemingly have missed to identify and generalize. Therefore, we add to the literature a bundle of the lessons learned that chronologically explain how Nokia failed to create and sustain competitive advantages, particularly in the smartphone market. We concluded that the problem at Nokia was not the lack of innovation, but rather, it was the lack of a precise technology forecasting, and misunderstanding that the needs in smartphone market were not just about demonstrating a mobile phone that makes calls, texts and connects to the web, but also the platform that operates all these functions together. Since Nokia's brand name is recently back in the market through a newly licensed firm (HMD Global), we further discuss how likely the new Nokia's smartphones will possibly compete and plausibly succeed in a very well-established market.
机译：本研究深入审查和分析诺基亚公司技术的战略管理。我们采用传统的叙事文献综述和二级来源，我们审查和分析了诺基亚核心业务，领导力战略，商业架构，研发政策，创新战略，产品午餐和智能手机认可和示范的历史转型。我们确定了以前的分析研究似乎错过了识别和概括的各种战略差距。因此，我们加入了文献中的一系列经验教训，从而按时间顺序解释诺基亚如何未能创造和维持竞争优势，特别是在智能手机市场上。我们得出结论，诺基亚的问题并不缺乏创新，而是缺乏精确的技术预测，而且误解智能手机市场的需求不仅仅是展示打电话，文本和连接的移动电话到了Web，还包括将所有这些功能运行在一起的平台。由于诺基亚的品牌最近通过新牌公司（HMD Global）返回市场，我们进一步讨论新诺基亚的智能手机可能在一个非常熟悉的市场中竞争和合理地取得竞争的可能性。

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