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首页> 外文会议>Portland International Conference on Management of Engineering and Technology >Nokia Phones: From a Total Success to a Total Fiasco: A Study on Why Nokia Eventually Failed to Connect People, and an Analysis of What the New Home of Nokia Phones Must Do to Succeed
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Nokia Phones: From a Total Success to a Total Fiasco: A Study on Why Nokia Eventually Failed to Connect People, and an Analysis of What the New Home of Nokia Phones Must Do to Succeed

机译：诺基亚手机：从彻底成功到彻底失败：关于诺基亚最终未能与人联系的原因的研究，以及对诺基亚手机新家必须成功的分析

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摘要

This research intensively reviews and analyzes the strategic management of technology at Nokia Corporation. Using traditional narrative literature review and secondary sources, we reviewed and analyzed the historical transformation of Nokia's core business, leadership strategies, business architecture, R&D policy, innovation strategy, product lunch, and smartphones recognition and demonstration. We identified various strategic gaps that the previous analytical studies seemingly have missed to identify and generalize. Therefore, we add to the literature a bundle of the lessons learned that chronologically explain how Nokia failed to create and sustain competitive advantages, particularly in the smartphone market. We concluded that the problem at Nokia was not the lack of innovation, but rather, it was the lack of a precise technology forecasting, and misunderstanding that the needs in smartphone market were not just about demonstrating a mobile phone that makes calls, texts and connects to the web, but also the platform that operates all these functions together. Since Nokia's brand name is recently back in the market through a newly licensed firm (HMD Global), we further discuss how likely the new Nokia's smartphones will possibly compete and plausibly succeed in a very well-established market.
机译：这项研究集中回顾和分析了诺基亚公司的技术战略管理。我们使用传统叙事文献评论和第二手资料，回顾并分析了诺基亚核心业务，领导力战略，业务架构，研发政策，创新战略，产品午餐以及智能手机识别和演示的历史转型。我们发现了以前的分析研究似乎无法识别和概括的各种战略差距。因此，我们在文献中添加了大量的经验教训，按时间顺序解释了诺基亚如何未能创造和维持竞争优势，尤其是在智能手机市场。我们得出的结论是，诺基亚的问题不是缺乏创新，而是缺乏精确的技术预测，而且人们误解了智能手机市场的需求不仅仅在于展示可拨打电话，发短信和进行连接的手机不仅可以访问网络，还可以同时运行所有这些功能的平台。由于诺基亚的品牌名称最近是通过一家新的授权公司（HMD Global）重新进入市场的，因此我们将进一步讨论新型诺基亚智能手机在一个非常成熟的市场中竞争的可能性，并可能取得成功。

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