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Risk analysis and prevention in international production and marketing strategic alliance between China and ASEAN companies: From the perspective of China companies

机译:中国与东盟国际生产和营销战略联盟的风险分析与预防:从中国公司的角度来看

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From the perspective of China companies, this paper researches the risks of international production and marketing strategic alliances (IPMSAs) between China and ASEAN companies (CACs). Based on the perspective of project management, the Grid Method is used to break down the risks of IPMSAs between CACs. The risks of IPMSAs between CACs are broken down into decision-making risks, formation risks, and operation risks from horizon; internal risks and external risks from longitude. Besides, the Modular Method is used to identify the risks of IPMSAs between CACs, and the Back Propagation (BP) neural network is used to analyze and evaluate the risks of IPMSAs between CACs. The risks of IPMSAs between CACs can be divided into five levels: high, medium high, medium, medium low, and low. Based on these levels, the risk prevention guidelines are proposed: (1) Based on the risk level, the appropriate prevention strategies are formulated; (2) For internal risk, the changes of internal key risk factors need to be eliminated, controlled or mitigated as much as possible. For external risks, the changes of external key risk factors need to be strictly monitored, and to develop corresponding solutions. Finally, for each type of risk, the specific prevention strategies are put forward.
机译:从中国公司的角度来看,本文研究了中国和东盟公司(CACS)之间的国际生产和营销战略联盟(IPMSAS)的风险。基于项目管理的角度,网格方法用于分解CACS之间IPMSA的风险。 CAC之间IPMSAS的风险分解为决策风险,形成风险和地平线的运营风险;经度的内部风险和外部风险。此外,模块化方法用于识别CAC之间IPMSA的风险,而后传播(BP)神经网络用于分析和评估CAC之间IPMSA的风险。 CAC之间的IPMSAS的风险可分为五个水平:高,中高,中,中低,低。根据这些层面,提出了风险预防指导方针:(1)根据风险等级,制定了适当的预防策略; (2)对于内部风险,需要尽可能地消除,控制或减轻内部关键风险因素的变化。对于外部风险,需要严格监测外部关键风险因素的变化,并开发相应的解决方案。最后,对于每种类型的风险,提出了具体的预防策略。

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