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首页> 外文会议>eceee summer study on energy efficiency >Why do energy conservation policies mobilise the behavioural sciences rather than the social sciences? A few lessons from the emergence of the behaviour change agenda in Japan
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Why do energy conservation policies mobilise the behavioural sciences rather than the social sciences? A few lessons from the emergence of the behaviour change agenda in Japan

机译：为什么节能政策要动员行为科学而不是社会科学？日本行为改变议程的出现为我们提供了一些教训

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Behaviour change policies have been gaining momentum since the 2000s, especially in the energy conservation field. At the same time, studies about energy consumption behaviours and practices have been increasing. They are usually categorised into two approaches, namely behavioural and socio-anthro-pological, which have both gained legitimacy and become institutionalised. However, despite the availability of the two perspectives, energy conservation polices mobilise behavioural sciences much more than socio-anthropological approaches. While this issue has already been discussed by scholars, this paper sheds some light on it by drawing upon an empirical study on the rise of behaviour change in Japan's energy conservation policy. Indeed, the challenges faced by Japan, that is drastically reducing its energy consumption while supporting economic growth, are no different to those of most OECD countries. Furthermore, Japans strategy has similarly long been dominated by techno-economic approaches. Thus, the Japanese case provides a valuable insight into how energy conservation policies change and utilise the behavioural sciences. Drawing upon literature in public policy analysis and policy transfer, I argue that the success of the behavioural sciences can be explained by the coherence of their discourse - and the "mismatch" of socio-anthropological ones - with the culture and expectations of energy conservation policymakers. Three interrelated factors explain this coherence. First, the translation of the behavioural sciences into economics increased their legitimacy and made them appear more scientific in the eyes of policymakers. Second, recent transformations in their methodology enhanced the accuracy and reliability of their results, thus providing practical tools to policymakers. Third, behavioural approaches deliver concrete levers of actions which are compatible with the pursuit of economic growth. For these reasons, and in contrast with socio-anthropological approaches, the behavioural sciences are considered as "practical knowledge" by policymakers.
机译：自2000年代以来，行为改变政策一直在发展，特别是在节能领域。同时，关于能源消耗行为和实践的研究也在不断增加。他们通常分为两种方法，即行为学和社会人类学，这两种方法都已获得合法性并已制度化。然而，尽管有这两种观点，但节能警察在行为科学方面的动员远远超过了社会人类学的方法。尽管这个问题已经被学者们讨论过了，但是本文还是通过对日本节能政策中行为改变的兴起进行了实证研究来阐明这一点的。的确，日本所面临的挑战，即在支持经济增长的同时大幅减少其能源消耗，与大多数经合组织国家没有什么不同。此外，日本的战略同样长期以来一直以技术经济方法为主导。因此，日本案例为节能政策如何改变和利用行为科学提供了宝贵的见解。我借鉴公共政策分析和政策转移中的文献，认为行为科学的成功可以通过其话语的一致性以及社会人类学的“不匹配”与节能政策制定者的文化和期望相结合来解释。 。三个相关因素解释了这种一致性。首先，将行为科学转化为经济学可以提高其合法性，并使其在决策者眼中显得更加科学。第二，最近在方法论上的转变提高了结果的准确性和可靠性，从而为决策者提供了实用的工具。第三，行为方法提供了与追求经济增长相适应的具体行动杠杆。由于这些原因，与社会人类学方法相反，决策者将行为科学视为“实践知识”。

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