• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>International Conference on Engineering, Technology and Innovation >Towards an understanding of Apple#039;s success amp;#x2014; Conceptualising product-service-business bundles
【24h】

Towards an understanding of Apple#039;s success amp;#x2014; Conceptualising product-service-business bundles

机译：对苹果的成功＆＃x2014的理解;概念化产品 - 服务 - 商务捆绑

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The consensus explanation of Apple's commercial success has been put down to the excellent design of its products and the intuitiveness of the products' user interfaces. This paper uses a case study of Apple and its recent products to explain its commercial success and build a conceptual model of product-service offerings. Apple's key innovation was the bundling of its products with a service (iTunes, App Store) which not only enabled it to distribute chargeable content to its users but also enabled it to take a percentage cut of that revenue. Apple also opened up the App store to third party developers to allow them to offer products (software) and services to users and charge money for these, from which Apple took a percentage cut. It was this potential business revenue that led US stock market investors to turn Apple into temporarily the biggest company in the world. And for Apple to amass a $100bn+ cash pile. From analysing Apple's product-service offering a general framework for the modelling of product-service offerings is created. This models the product-service bundle, the infrastructure required to deliver it and the business aspects to produce the Product-Service-Business (PSB) building blocks framework. This PSB framework can be used by others to design product-service offerings which will hopefully also be successful.
机译：苹果公司的商业成功的共识，说明已经放下了其产品的优秀设计和产品的用户界面的直观性。本文采用苹果及其产品最近的案例研究，以解释其商业上的成功和建立产品服务产品的概念模型。苹果公司的关键创新是它的产品捆绑在一起，不仅使它能够充电的内容分发到它的用户，但也使它能够采取收入的比例切割服务（如iTunes，App Store的）。苹果还开放了App Store的第三方开发者，让他们提供的产品（软件）和服务，用户和收费资金用于这些，从苹果公司拿了个切口。正是这种潜在的业务收入，导致美国股市投资者转向苹果进入暂时最大的公司在世界上。而对于苹果攒$ 1000亿+现金储备。从分析苹果的产品服务，为产品提供的服务建模的总体框架中创建。该车型的产品服务包，基础设施需要提供IT和业务方面生产出的产品，服务企业（PSB）积木框架。这PSB框架可以被别人利用来设计产品，提供的服务，希望这将也获得成功。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号