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首页> 外文会议>International conference on universal access in human-computer interaction;International conference on human-computer interaction >Young Female Consumers' Perceptions and Purchase Intentions Towards Character Economy
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Young Female Consumers' Perceptions and Purchase Intentions Towards Character Economy

机译：年轻女性消费者对品格经济的感知和购买意愿

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摘要

A lovely cartoon character after being authorized can be used in a variety of products. Character economy influences young consumer' preferences, choices, and purchase intention. The purpose of this research was to investigate the impact of lovely cartoon characters on purchase intentions and brand preference among young female consumers of Taiwan. Structured questionnaire was used to collect data through survey research method and data was collected from 35 young female consumers. ANOVA was used as statistical techniques to test the research. Result showed that lovely characters have significant impact on young female consumers' purchase intentions and brand preference.
机译：授权后的可爱卡通人物可用于多种产品。性格经济会影响年轻消费者的偏好，选择和购买意愿。这项研究的目的是调查可爱的卡通人物对台湾年轻女性消费者的购买意愿和品牌偏好的影响。通过调查研究的方法，使用结构化问卷收集数据，并从35位年轻女性消费者中收集数据。使用方差分析作为统计技术来检验这项研究。结果表明，可爱的角色对年轻女性消费者的购买意愿和品牌偏好有显着影响。

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