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首页> 外文期刊>Procedia - Social and Behavioral Sciences >Green Purchase Intention of Young Turkish Consumers: Effects of Consumer's Guilt, Self-monitoring and Perceived Consumer Effectiveness
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Green Purchase Intention of Young Turkish Consumers: Effects of Consumer's Guilt, Self-monitoring and Perceived Consumer Effectiveness

机译：土耳其年轻消费者的绿色购买意愿：消费者的内Gui感，自我监控和感知的消费者有效性的影响

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摘要

This research introduces the results from a quantitative study of young Turkish consumers regarding how the consumer guilt, self-monitoring and perceived consumer effectiveness influence their green consumption intention. The purpose of this research was to provide an empirical study to explain the direct and indirect effects of three special factors on the green consumption; as well as the first two factors’ impact on the perceived consumer effectiveness. In this context, a conceptual model has been proposed and subjected to empirical verification with the use of a survey data collected from 172 university students. The study revealed that perceived consumer effectiveness is the most influential construct on green purchase intention. Consumer guilt has been found to have both direct and indirect enhancing effects on green purchase intention of young consumers. While more empirical research is required to test the long term engagement of the young consumers, the future research would be focused on the daily green consumption habits of consumers.
机译：这项研究介绍了一项针对土耳其年轻消费者的定量研究结果，该研究涉及消费者的内感，自我监控和感知的消费者有效性如何影响其绿色消费意图。这项研究的目的是提供一个实证研究，以解释三个特殊因素对绿色消费的直接和间接影响。以及前两个因素对感知的消费者有效性的影响。在这种情况下，提出了一个概念模型，并使用从172名大学生那里收集的调查数据进行了实证验证。该研究表明，消费者的有效性是影响绿色购买意愿的最重要因素。已经发现，消费者的内on感对年轻消费者的绿色购买意愿有直接和间接的增强作用。尽管需要更多的经验研究来测试年轻消费者的长期参与度，但未来的研究将集中在消费者的日常绿色消费习惯上。

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