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Measuring Effectiveness of Advertisements and Linking Certain Consumer Activities Including Purchases to Other Activities of the Consumer
Measuring Effectiveness of Advertisements and Linking Certain Consumer Activities Including Purchases to Other Activities of the Consumer
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机译:衡量广告的有效性并将某些消费者活动(包括购买)与消费者的其他活动联系起来
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摘要
A method for linking online computer activity with non-online consumer activity by creating a unique identifier for each consumer; storing online and non-online consumer activity in a database indexed by the unique identifier; and modifying online or non-online consumer offerings based on processing the stored online and non-online consumer activity.
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