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首页> 外文期刊>International Journal of Marketing Studies >The Effect of Corporate Social Responsibility (CSR) Activities on Consumers Purchase Intention in China: Mediating Role of Consumer Support for Responsible Business
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The Effect of Corporate Social Responsibility (CSR) Activities on Consumers Purchase Intention in China: Mediating Role of Consumer Support for Responsible Business

机译：企业社会责任活动对中国消费者购买意愿的影响：消费者对负责任企业的支持作用

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Corporate social responsibility (CSR) has demonstrated the positive influence on consumer attitudes and buying behaviors. However the questions worth investigating are “how different CSR types influence consumer purchase intention?” Also, how does firm’s overall CSR lead to consumer purchase intention? The purpose of this investigation is to examine the intervening mechanism between CSR and consumer purchase intention. We expect consumer support for responsible business (CSRB) mediates the relationship between CSR and consumer purchase intention. We tested the hypotheses with data from dyad sample of 200 firms’ representatives and consumers from apparel industry in China. The result supported the hypothesized relationships between CSR, CSRB, and consumer purchase intention. Findings of this study contribute to the CSR and consumer attitude research. This study also discusses the theoretical and practical implications of the findings.
机译：企业社会责任（CSR）已显示出对消费者态度和购买行为的积极影响。但是，值得调查的问题是“不同的企业社会责任类型如何影响消费者的购买意愿？”此外，企业的整体企业社会责任如何导致消费者购买意愿？这项调查的目的是研究企业社会责任与消费者购买意愿之间的干预机制。我们希望消费者对负责任的企业的支持（CSRB）能够协调企业社会责任和消费者购买意愿之间的关系。我们使用来自200家公司的代表和来自中国服装行业的消费者的二元样本数据验证了这些假设。结果支持了CSR，CSRB和消费者购买意愿之间的假设关系。这项研究的结果有助于企业社会责任和消费者态度研究。这项研究还讨论了发现的理论和实践意义。

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