PERSONAL VALUES, PERCEIVED CONSUMER EFFECTIVENESS AND DEMOGRAPHIC EFFECTS ON GREEN PURCHASING BEHAVIOR OF KOREAN CONSUMERS

Yong-Ki Lee; Min-seong Kim; Tally Katz-Gerro; Yeonshin Kim

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PERSONAL VALUES, PERCEIVED CONSUMER EFFECTIVENESS AND DEMOGRAPHIC EFFECTS ON GREEN PURCHASING BEHAVIOR OF KOREAN CONSUMERS

机译：个人价值，感知的消费者效能和人口效应对韩国消费者绿色购买行为的影响

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This study is an examination of personal values, perceived consumer effectiveness (PCE), and demographic factors for their influence on Korean consumers' green purchasing behavior. A survey conducted in Seoul, Korea, meaningfully supports the proposed relationships between value orientations, PCE, education level, and green purchasing behavior. Specifically, structural-equation modeling confirms that egoism directly and negatively influences green purchases, and that PCE moderates the indirectly positive effects of altruism and biospherism. Education also drives pro-environmental choices. Practical implications for green marketers are discussed, and suggestions for future research are provided.

机译：这项研究是对个人价值观，感知的消费者有效性（PCE）以及人口因素对韩国消费者绿色购买行为的影响进行的研究。在韩国首尔进行的一项调查有意义地支持了价值取向，PCE，教育水平和绿色购买行为之间的拟议关系。具体来说，结构方程模型证实了利己主义对绿色购买的直接和负面影响，而PCE减轻了利他主义和生物运动的间接积极影响。教育也推动了环保的选择。讨论了对绿色营销人员的实际意义，并提供了对未来研究的建议。

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来源
《Environmental engineering and management journal》 |2019年第2期|349-358|共10页
作者
Yong-Ki Lee; Min-seong Kim; Tally Katz-Gerro; Yeonshin Kim;
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作者单位

School of Business of Sejong University, 209, Neungdong-ro, Gwangjin-Gu, Seoul 143-747, Republic of Korea;

Department of Tourism, Recreation & Sport Management, College of Health and Human Performance, University of Florida, Gainsville 32611-7011, FL, USA;

Department of Sociology and Anthropology of University of Haifa, Haifa 31905, Israel;

School of Business of Myongji University, 34 Geobukgol-ro, Seodaemun-gu, Seoul, 03674, Republic of Korea;

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原文格式 PDF
正文语种 eng
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关键词
demographics; green purchasing behavior; perceived consumer effectiveness; value orientations;

机译：人口统计资料;绿色采购行为;感知的消费者有效性;价值取向;

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1. PERSONAL VALUES, PERCEIVED CONSUMER EFFECTIVENESS AND DEMOGRAPHIC EFFECTS ON GREEN PURCHASING BEHAVIOR OF KOREAN CONSUMERS [J] . Yong-Ki Lee, Min-seong Kim, Tally Katz-Gerro, Environmental engineering and management journal . 2019,第2期

机译：个人价值观，对韩国消费者的绿色采购行为感知消费者有效性和人口影响
2. Green Purchase Intention of Young Turkish Consumers: Effects of Consumer's Guilt, Self-monitoring and Perceived Consumer Effectiveness [J] . Ebru Tümer Kabaday?, ?nci Dursun, Alev Ko?ak Alan, Procedia - Social and Behavioral Sciences . 2015,第2期

机译：土耳其年轻消费者的绿色购买意愿：消费者的内Gui感，自我监控和感知的消费者有效性的影响
3. Green Purchase Behavior: Examining the Influence of Green Environmental Attitude, Perceived Consumer Effectiveness and Specific Green Purchase Attitude [J] . Zaniar Tokmechi Australian Journal of Basic and Applied Sciences . 2011,第2016期

机译：绿色购买行为：研究绿色环境态度，感知的消费者有效性和特定绿色购买态度的影响
4. COMPARING THE SEGMENTATION BASES PERSONAL VALUES, FASHION ATTITUDES AND ONLINE SHOPPING ATTITUDES TOWARDS CONSUMER PURCHASE BEHAVIOR IN ONLINE FASHION RETAIL [C] . Stefan Scheuffelen, Jan Kemper, Malte Brettel AMA Educators Conference . 2016

机译：比较分割基础个人价值观，时尚态度和在线购物对在线时装零售业的消费者购买行为的态度
5. Moderating role of perceived consumer effectiveness and consumer involvement on the effect of message-framing on intention to purchase organic seafood products. [D] . Briggs, Courtney. 2010

机译：感知到的消费者有效性和消费者参与对消息框架对购买有机海鲜产品的意图的影响的调节作用。
6. The power of putting a label on it: green labels weigh heavier than contradicting product information for consumers’ purchase decisions and post-purchase behavior [O] . Ulf J. J. Hahnel, Oliver Arnold, Michael Waschto, -1

机译：在标签上贴标签的力量：绿色标签比针对消费者的购买决定和购买后行为的矛盾产品信息要重
7. Green Purchase Intention of Young Turkish Consumers: Effects of Consumer's Guilt, Self-monitoring and Perceived Consumer Effectiveness [O] . Kabadayı Ebru Tümer, Dursun İnci, Alan Alev Koçak, 2015

机译：土耳其年轻消费者的绿色购买意愿：消费者的内Gui感，自我监控和感知的消费者有效性的影响

PERSONAL VALUES, PERCEIVED CONSUMER EFFECTIVENESS AND DEMOGRAPHIC EFFECTS ON GREEN PURCHASING BEHAVIOR OF KOREAN CONSUMERS

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