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Research on Commercial Bank Customer Management Management under the Background of Internet Finance

机译:互联网金融背景下的商业银行客户管理管理研究

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摘要

This article first introduces the relevant theories of Internet finance and customer relationship management, and expounds the impact of Internet finance on the customer relationship management of commercial banks. Then this article analyzes the problems in the customer relationship management process of commercial banks under the background of Internet finance. Finally, the article points out that under the impact of Internet finance, commercial banks must continue to absorb innovation, and at the same time learn from Internet finance thinking, and then form a "customer-centric" customer service concept.
机译:本文首先介绍了互联网金融和客户关系管理的相关理论,阐述了互联网金融对商业银行客户关系管理的影响。 然后,本文分析了互联网金融背景下商业银行客户关系管理过程中的问题。 最后,文章指出,在互联网金融的影响下,商业银行必须继续吸收创新,同时从互联网金融思维中学到,然后形成“以客户为中心”的客户服务理念。

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