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Research on Digitizing and E-commerce in the Era of the Digital Economy

机译：数字经济时代数字化与电子商务研究

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With the development of e-commerce, different scale, industries and enterprises can improve productivity and profitability in new ways. At the same time, the development of e-commerce makes digital transformation and digital services more and more popular. However, researchers pay little attention to the relationship between the two, and there is still a gap in the bibliometric analysis and research on this topic at present. Under this background, it is of great significance to explore the relationship between electronic commerce and digital transformation. In this paper, 253 articles were retrieved from the Web of Science database, and the results were compared with those of "Electronic Commerce", "Innovation Mechanism", "Digital Transformation", "Digital Trade", "Digital Capital" and "Digital Services" and other key words for a comprehensive data and visual analysis. Using big data analysis technology and visualization software, the author analyzes the key words, main research institutions, countries and the sources of publications through four visualized illustrations in order to show the relationship between e-commerce and digital transformation more directly, so as to make up for this research gap, to reshape the traditional business development model and promote the mutual application of e-commerce and digital transformation in the future, it provides the research foreland and thoughts for the development of electronic commerce and digital transformation in our country and even in the world.
机译：随着电子商务的发展，不同的规模，行业和企业可以以新的方式提高生产力和盈利能力。与此同时，电子商务的发展使数字转型和数字服务越来越受欢迎。然而，研究人员对这两者之间的关系几乎没有关注，目前仍然存在对本主题的缺陷的差距。在这种背景下，探索电子商务与数字转型之间的关系具有重要意义。在本文中，从科学数据库网检索了253篇文章，与“电子商务”，“创新机制”，“数字转型”，“数字贸易”，“数字资本”和“数字化”相比服务“和其他关键词，综合数据和视觉分析。使用大数据分析技术和可视化软件，通过四个可视化插图分析关键词，主要研究机构，国家和出版物来源，以便更直接地展示电子商务和数字转型之间的关系，以便制作为此研究差距，以重塑传统的业务发展模式，促进未来的电子商务和数字转型的互动应用，为我国电子商务和数字转型的发展的研究原则和思想甚至在世界上。

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