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YouTubers Creativity in Creating Public Awareness of COVID-19 in Indonesia: A YouTube Content Analysis

机译：YouTubers在创造印度尼西亚COVID-19公众意识中的创造力：YouTube内容分析

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摘要

The Government of Indonesia has designated COVID-19 as a national disaster. Until now, many people are still not fully aware of the risks of COVID-19. On YouTube, the most widely used social media platform in Indonesia, information about COVID-19 is available. However, much misleading information has caused public worry and low public trust in the government in overcoming this pandemic. Popular YouTubers who have many subscribers can reach many viewers. Some of them made videos about COVID-19. This study aims to analyze how individual Indonesian YouTubers present the issue of COVID-19 in creating public awareness in Indonesia through their YouTube video content based on ethos, pathos, and logos. The research used qualitative content analysis methods includes planning, data collection, data analysis, and finally, creating a report and presentation of the result. This study analyzes YouTube video content created by five individual Indonesian YouTubers who have the most subscribers ranking. The unit analysis is video content about COVID-19 of the YouTubers through a visual image, audio, and text. The study results show that YouTubers use credible speakers on the ethos aspect (such as a pulmonologist, government spokesperson for COVID-19, doctors, and public figures) to convey information to their audience. The pathos aspect appears in serious nonverbal messages to influence the emotions of the audience. The logos aspect is verbal messages (arguments and pieces of evidence) that contains information about the characteristics of COVID-19, health protocols during a pandemic, critics to government decision making, and socio-economic impacts of coronavirus pandemic.
机译：印度尼西亚政府已将COVID-19指定为全国性灾难。直到现在，许多人仍未完全意识到COVID-19的风险。在印度尼西亚最广泛使用的社交媒体平台YouTube上，可以获得有关COVID-19的信息。但是，许多令人误解的信息导致公众担心和公众对政府克服这一大流行病的信任度低。拥有许多订阅者的热门YouTuber可以吸引许多观众。他们中的一些人制作了有关COVID-19的视频。这项研究旨在分析印度尼西亚的YouTube个人如何通过其基于精神，病情和徽标的YouTube视频内容来提出COVID-19问题，从而在印度尼西亚建立公众意识。该研究使用的定性内容分析方法包括计划，数据收集，数据分析，最后创建报告和结果表示。这项研究分析了YouTube视频内容，该视频内容是由五个拥有最高订阅者排名的印度尼西亚YouTube个人创建的。单元分析是通过视觉图像，音频和文本来介绍有关YouTubers COVID-19的视频内容。研究结果表明，YouTube员工会在道德方面使用可靠的发言人（例如肺病学家，COVID-19的政府发言人，医生和公众人物）来向观众传达信息。悲伤的状态出现在严肃的非语言信息中，以影响听众的情绪。徽标方面是口头信息（论据和证据），其中包含有关COVID-19的特征，大流行期间的卫生规程，批评政府决策的信息以及冠状病毒大流行的社会经济影响。

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