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Virtual Fitness Community: Online Behavior on a Croatian Fitness Forum

机译：虚拟健身社区：克罗地亚健身论坛上的在线行为

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摘要

Digital communication has influenced our lives in a number of ways, and the focus in this paper is on how people obtain, share and interpret health and fitness related information in the context of a virtual community on a Croatian fitness forum. The Internet is proven to be the leading source of information in Croatia and health-related content is among the most represented coverage people seek online. The purpose in this paper is therefore to analyze information needs expressed by users of the biggest fitness forum in Croatia and to look into the topics represented on it. Also, the aim is to gain insight based on empirical results into the use of information communication technology to create and sustain a sense of belonging and mutual support in this virtual community. For this purpose, we conducted a qualitative subject and content analysis of posts on the most active place on the filness.com.hr forum in 2019 (subcategory How to lose weight) and interviewed forum administrators and the most active forum members. Our results show that information needs of fitness forum users fall into six broader facets, all related to weight loss: nutrition, physical activity, psychological and health issues, personalized initial status, reporting results and other. Analysis also showed that a sense of belonging and emotional and peer support can in some ways be recognized in this fitness virtual community.
机译：数字通信以多种方式影响着我们的生活，本文的重点是人们如何在克罗地亚健身论坛上的虚拟社区中获取，共享和解释与健康和健身相关的信息。事实证明，互联网是克罗地亚的主要信息来源，而与健康相关的内容是人们在网上寻求的最具代表性的报道之一。因此，本文的目的是分析克罗地亚最大的健身论坛用户表达的信息需求，并调查其代表的主题。同样，目标是基于经验结果获得对信息通信技术的使用的洞察力，以在这个虚拟社区中创建和维持归属感和相互支持。为此，我们对2019年filness.com.hr论坛上最活跃的位置（子类别如何减肥）上的帖子进行了定性主题和内容分析，并采访了论坛管理员和最活跃的论坛成员。我们的结果表明，健身论坛用户的信息需求可分为六个方面，这些方面均与减肥有关：营养，体育锻炼，心理和健康问题，个性化的初始状态，报告结果等。分析还表明，可以在此健身虚拟社区中以某种方式认识到归属感，情感和同伴的支持。

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