This paper discusses how governance on cyberspace used cyberculture elements and is increasingly using data to homogenize behaviors and social groups. It is intended to discuss historical and philosophical issues through trans-disciplinary study, gathering political sciences, communications, sociology and international relations to demonstrate that people are taking social network platforms, exposing their privacy and facilitating data capture by large companies. We will see social behaviors on social network platforms and how power groups have used data to manipulate social groups.
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