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首页> 外文会议>International Conference on Design, Operation and Evaluation of Mobile Communications;International Conference on Human-Computer Interaction >Factors Influencing Mobile Tourism Recommender Systems Adoption by Smart Travellers: Perceived Value and Parasocial Interaction Perspectives
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Factors Influencing Mobile Tourism Recommender Systems Adoption by Smart Travellers: Perceived Value and Parasocial Interaction Perspectives

机译：影响智能旅行者采用移动旅游推荐系统的因素：感知价值和超社会互动视角

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摘要

This study aims to investigate the role of perceived value and parasocial interaction that encourages smart travellers in adopting mobile tourism recommendation systems (MTRS). This research is conducted by distributing an online questionnaire and obtained 172 respondents. The results show that functional, hedonic, and social value affect the perceived usefulness of the tourism recommendation system. While social interaction is only influenced by social value, both perceived usefulness and parasocial interaction affect the smart traveller's intention to use and recommend MTRS. Thus, this research contributes both on practices and theory, in particular revealing the perceived values of MTRS and their impact on parasocial interaction and adoption intention, which is rarely explored in the literature.
机译：这项研究旨在调查感知价值和超社会互动在鼓励精明旅客采用移动旅游推荐系统（MTRS）中的作用。这项研究是通过分发在线问卷进行的，获得了172位受访者。结果表明，功能，享乐价值和社会价值影响旅游推荐系统的感知有用性。虽然社交互动仅受社交价值的影响，但感知的有用性和超社交互动都会影响精明旅客的使用和推荐MTRS的意图。因此，这项研究对实践和理论都做出了贡献，特别是揭示了MTRS的感知价值及其对超社会互动和采用意向的影响，这在文献中很少探讨。

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