While digital transformation is still a challenge for many companies when introducting digital technologies in existing processes and business models, digital ubiquity stands for the next step in digitalization. It characterizes the omnipresence of a large range of digital technologies, connectivity, and data as well as entirely digital organizations. This includes for example upcoming technologies such as distributed ledgers, artificial intelligence or augmented reality and according interfaces and data sources as well as decentralized apps and autonomous organizations. The challenge thus becomes to optimally deal with these opportunities and deploy them efficiently in business scenarios. In this paper we will investigate the role of enterprise modeling under this paradigm and how it can contribute to a well-structured, systematic understanding of complex digital phenomena for supporting business and technological decisions.
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