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首页> 外文会议>International Conference on Computation, Automation and Knowledge Management >Monetizing Personal Brand for Business Success, Financial Security and Career Longevity- Sentiment Analysis in COVID 19 Era
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Monetizing Personal Brand for Business Success, Financial Security and Career Longevity- Sentiment Analysis in COVID 19 Era

机译：在Covid 19时代，在Covid 19时代货币化个人品牌的成功，金融安全和职业长寿 - 情感分析

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摘要

Live the way you want to be remembered. Jeff Bezos founder of Amazon have very rightly quoted “Your brand is what people say about you when you're not in the room.” It is your reputation, how people feel about you. Though branding has been very popular since times immemorial and has always been associated with businesses, but personal branding has become fundamental with the arrival of social media and gig economy. There has been drastic cultural shift from shyness to look-at-me attitude. If you are not branding yourself, be assured that others would be doing that for you. The power of personal branding improves likelihood of career attainment. Individuals reach pinnacles of success when they find ways to continually grow and improve their brand. This paper discusses about the need of personal branding in the present scenario and focusses on the practical ways one can use to build his or her personal brand. It throws light on how personal branding leads to business success, financial security and business longevity. The tool is used sentiment analysis1 to see how strong brands of famous personalities are based on social media posts.
机译：生活方式你想要记住的方式。亚马逊的杰夫贝斯创始人非常引用“你的品牌是人们在你不在房间里对你的说法。”这是你的声誉，人们如何对你的看法。虽然品牌以来，虽然品牌以来一直非常受欢迎，但始终与企业有关，但个人品牌已经成为社交媒体和演出经济的到来的基础。从羞怯到我的态度有激烈的文化转变。如果你不是自己品牌品牌，请放心，其他人会为你做这件事。个人品牌的力量提高了职业成就的可能性。当他们找到不断增长和改善品牌的方法时，个人达到成功的尖峰。本文讨论了在现有场景中的个人品牌的需要，并以实际的方式侧重于可以用来建立他或她的个人品牌。它阐明了个人品牌如何导致商业成功，金融安全和营业长寿。该工具是使用情感分析 1 看看着名人物的强大品牌是如何基于社交媒体职位。

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