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NATURE OF INTERACTION BETWEEN USERS AND INTERMEDIARIES IN ONLINE SEARCHING: A QUALITATIVE ANALYSIS

机译:在线搜索中用户和中间人之间互动的性质:定性分析

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Preliminary results are reported from a large study with objectives to conduct observations and experiments under real-life conditions on the nature, effects and patterns in the discourse between users and intermediary searchers and in the related computer commands in the context of online searching and responses. The study involved videotaping interactions between users and intermediaries and recording the search logs for 40 questions. Users judged the relevance of output and completed a number of other measures. Data are being analyzed both quantitatively, using standard and innovative statistical techniques, and qualitatively, through a grounded theory approach using microanalytic and observational methods. This paper is restricted to preliminary results from the qualitative analysis only. Three hypothesized stages of interaction are described: opening gambit, tactical maneuvering, and closing downdrift. As to the nature of interaction, a terminological determinant is hypothesized as the driving force behind the whole process. Several styles and tactics are described, among the most prominent being reductionism. The role of relevance feedback and magnitude feedback are also discussed. The results are offered as hypotheses about the organizational structure and the motivations underlying the search process, as derived inductively. No claims are made as to the generalizability of these observations, as hypotheses await empirical verification.
机译:初步结果是从大型研究报告的,目的是在用户和中间搜索者之间的性质,效果和模式和在线搜索和响应的上下文中的相关计算机命令中进行观测和实验。该研究涉及用户和中介之间的互动,并记录40个问题的搜索日志。用户判断出产量的相关性并完成了许多其他措施。通过使用微量分析和观察方法,定量地,使用标准和创新统计技术进行定量分析数据,并通过接地理论方法进行定性。本文仅限于定性分析的初步结果。描述了三个假设的相互作用阶段:打开Gambit,战术机动和关闭颠覆底。关于相互作用的性质,术语决定因素被假设为整个过程背后的驱动力。描述了几种风格和策略,最突出的还原主义中。还讨论了相关反馈和幅度反馈的作用。结果提供了关于组织结构的假设和搜索过程的动机,如归纳地得出。由于假设等待实证验证,因此不得达到这些观察结果的普遍性。

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