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首页> 外文会议>International Technical Conference on the Enhanced Safety of Vehicles >INCREASING THE UPTAKE OF KEY VEHICLE SAFETY FEATURES - A CONSUMER FOCUSED APPROACH11-0298
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INCREASING THE UPTAKE OF KEY VEHICLE SAFETY FEATURES - A CONSUMER FOCUSED APPROACH11-0298

机译：增加关键车辆安全功能的吸收 - 消费者聚焦方法11-0298

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In 2006, having developed successful brand and on-going campaign on which to create demand for more crashworthy cars, (www.howsafeisyourcar.com.au), the Transport Accident Commission (TAC) in Victoria, Australia looked at what opportunities were available to it, to further increase the safety of the Victorian vehicle fleet. The TAC is a government owned and operated, third party injury insurer that invests heavily in road safety initiatives to help meet its legislative responsibility to reduce the incidence and severity of transport injury on Victorian roads. In 2006, evidence around the effectiveness of, Electronic Stability Control (ESC) and Curtain Airbags (CA) in reducing crashes and injuries respectively, had firmed, yet compared with European and US vehicles the uptake of these lifesaving features in Australia was very poor. Method: The TAC built a business case to extend its howsafeisyourcar.com.au campaign, to specifically create awareness of and develop demand for ESC and CA. A mass media campaign was developed that included TV, radio and on-line advertising, outdoor billboards and point of sale promotions at events such as the Melbourne Formula 1 Grand Prix and the Melbourne Motorshow. Demonstrating how these usually invisible technologies worked to reduce crashes (ESC) and prevent serious injury (CA). The campaign was launched early in 2007 and continues to be used to this day. Results: Since the development of the campaign, fitment rate of ESC and CA has increased dramatically, with Victoria outstripping the rest of Australia and is comparable to Europe in relation to standard fitment of the technologies. In addition, many vehicle manufacturers have made ESC standard in popular models and most importantly, the Victorian Government announced ahead of all other Australasian jurisdictions, the mandatory fitment of ESC on new cars registered after 31 December 2010. Discussion: This paper will outline the development of the ESC and CA campaign. The barriers faced along the way and the outcomes.
机译：2006年，开发了成功的品牌和正在进行的竞选活动，可以为更加竞争的汽车创造需求，（www.howsafeisyourcar.com.au），维多利亚州维多利亚州的运输事故委员会（Tac），看了它，为了进一步提高维多利亚时代车辆舰队的安全。 TAC是一家政府拥有和经营的第三方伤害保险公司，在大量上投资道路安全举措，以帮助履行其立法责任，以减少维多利亚道路运输损伤的发病率和严重程度。 2006年，在减少撞车和伤害中，围绕围系的证据，还有船舶和伤害，但与欧美车辆相比，澳大利亚这些救生功能的吸收非常差。方法：TAC建立了一个商业案例，以扩展其Howsafeisyourcar.com.au活动，专门为ESC和CA提供对和发展需求的认识。开发了一个大众媒体广告系列，包括电视，广播和在线广告，户外广告牌和墨尔本公式1大奖赛和墨尔本电机的销售点促销活动。展示这些通常不可见的技术如何努力减少崩溃（ESC）并防止严重伤害（CA）。该竞选活动在2007年初推出，并继续习惯这一天。结果：自澳大利亚其他地区的澳大利亚其他剩余部分宣传澳大利亚的竞选活动以来，ESC和CA的装修率急剧增加，并与欧洲相比，与欧洲有关的技术。此外，许多车辆制造商在流行的车型中制定了ESC标准，最重要的是，维多利亚州政府在所有其他澳大利亚司法管辖区宣布，Esc在2010年12月31日之后注册的新车的强制性合作。讨论：本文将概述发展ESC和CA竞选活动。围绕方式和结果面临的障碍。

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