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Electric Vehicles in Canada: A National Analysis of Consumer Preferences, Willingness-To-Pay, and Market Segmentation

机译：加拿大电动汽车：对消费者偏好，愿意付费和市场细分的国家分析

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摘要

This paper reports on the results of a large 2015 survey of Canadian consumers that sought to assess attitudes and preferences towards consumer vehicular electric mobility options. A stated preference experiment was carried out as part of this survey and the collected responses were analyzed via a latent class discrete choice model that identified segments with very distinct characteristics. Four classes emerge from the analysis with each class being oriented to one of the primary vehicle technologies. The dominant characteristics of the ICE-oriented class are purchase price sensitivity and EV scepticism; for the HEV-oriented class it is time sensitivity and a resulting reluctance to plug-in; for the PHEV class it is measured optimism about plugging-in combined with pragmatism; and for the BEV class it is true optimism about electric vehicles and a focus on positive aspects such as rapid acceleration and minimized maintenance costs.
机译：本文报告了大型2015年对加拿大消费者调查的结果，寻求评估消费者车辆电动氛围的态度和偏好。作为本次调查的一部分进行了说明的偏好实验，并通过潜在的分立选择模型分析收集的反应，该级别离散选择模型鉴定具有非常明显的特征的段。四个类从分析中出现，每个班级导向到其中一个主要的车辆技术。思考课程的主导特征是购买价格敏感性和EV怀疑;对于以HEV为导向的课程，它是时间敏感性，并且导致插入的不情愿;对于PHEV类，它是对堵塞与实用主义相结合的乐观情绪;对于BEV课程，对电动车辆的乐观态度是真正的乐观主义，并专注于积极的方面，如快速加速和最小化的维护成本。

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