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The going solar campaign: a collaborative approach to strengthen public awareness

机译：太阳能运动：加强公众意识的协同方法

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For the past three years, the Interstate Renewable Energy Council (IREC) has coordinated a nation-wide, public education campaign designed to maintain a steady stream of outreach to the public and those who can reach them decision makers, community-based organizations and the media. Three sequential campaigns, under the banner of Going Solar, started in 1996. IREC has collaborated with the American Solar Energy Society (ASES) and the Utility PhotoVoltaic Group (UPVG) on these outreach efforts. This paper covers the underlying objectives and themes for these campaigns; looks at the customer classes and markets that were targeted; describes the elements - the visual, audio, and written materials and their packaging; and evaluates the results and effectiveness of this three-year effort.
机译：在过去的三年中，州际可再生能源委员会（IREC）协调了一个全国范围的公共教育活动，旨在维持公众稳定的外展，以及可以联系到他们决策者，社区组织的人媒体。在运输太阳能旗下的三个顺序运动，于1996年开始。IREC与美国太阳能社会（ASES）和本型广告努力进行了公司的太阳能社会（ASES）和本型光伏集团（UPVG）。本文涵盖了这些活动的基本目标和主题;看看有针对性的客户课程和市场;描述了元素 - 视觉，音频和书面材料及其包装;并评估这项三年努力的结果和有效性。

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