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Applying the normative aspect of stakeholder analysis to electronic commerce diffusion: Stakeholder consideration for the elimination of the digital divide

机译:将利益相关者分析的规范性方面应用于电子商务扩散:消除数字鸿沟的利益相关者考虑

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The digital divide between developed and non-developed countries or large and smaller companies in terms of adoption of new technologies and particularly the Internet and electronic commerce is a heavily debated and frequently discussed issue. Policy makers worldwide clearly declare that the main aim of their technology diffusion strategies is the elimination of the gap between 'haves' and 'have-nots' in the cyberspace. In this paper we extent previous research on the application of the stakeholder analysis in electronic commerce policy making [1] by focusing on its normative aspect. According to this aspect it is ethically appropriate for policy makers to consider all stakeholders, which are relevant to their strategies. We argue that the need to consider the widest spectrum of stakeholders in the implementation of electronic commerce policies may lead to a fair strategy towards the elimination of the digital divide.
机译:在采用新技术以及尤其是互联网和电子商务方面,发达国家和非发达国家或大型公司之间的数字划分是一个重大辩论和经常讨论的问题。全球政策制定者明确宣布其技术扩散策略的主要目的是消除网络空间中“留下”和“有”有“的差距。本文通过重点关注其规范性方面,我们以前研究了利益相关者分析在电子商务政策中的应用[1]。根据这方面,道德上适合决策者考虑与其战略相关的所有利益攸关方。我们认为,需要考虑实施电子商务政策的最广泛的利益相关者可能会导致消除数字鸿沟的公平战略。

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