Many corporations find themselves confronted by emergencies and calamities when they least expect it and these could degenerate quickly out of control, threatening the very existence of the corporations concerned. The presentation examines the various potential causes of emergencies/crises and their impact on lives, assets, staff morale, stakeholder confidence and corporate reputation. The rapid evolution of an incident into an emergency and ultimately, a crisis, is examined and the differences between these phases as well as the concept of a business continuity plan explained. The recommended response to these situations, through the development and implantation of an Emergency and Crisis Management System (CMT) is covered next. Highlights covered include the CMT mission statement, the tactical and strategic processes of the emergency and crisis management teams, the communication channels, how to manage bad news and media response. A good system will also include a well planned programme of employee training and the conduct of periodic simulation exercises. The role of issues management in proactively identifying potential issues which may threaten corporate reputation is then explained as is what a successful outcome of a response effort might be. Asia Pacific Petroleum Associates is well equipped and able to provide professional consulting support to meet these Emergency/Crisis Management challenges and help turn these into business opportunities.
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