Experiences in Launching a New Plant Product Range

机译：推出新工厂产品系列的经验

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Springfield Nurseries is a small nursery specialising in fruit trees. I developed a miniature apple tree product range that we called "Coronet." It has been on the market since 1998 and is now selling in Ireland, U.K., and Europe. This paper shares our experiences in product innovation using Coronet as an example. Product innovation is the development of a new product or the restyling of an existing one. It could involve changing the appearance of a plant so that it has, for example, brighter colours or more flowers. It could also involve changing the image of a plant so that the market perceives it as having a higher value.

机译：Springfield托儿所是一家专门从事果树的小托儿所。我开发了一个微型苹果树产品系列，我们称之为“冠心树”。自1998年以来一直在市场上，现在在爱尔兰，U.K.和欧洲销售。本文以冠心为例，股票股票的经验。产品创新是开发新产品或现有的重新展示。它可能涉及改变植物的外观，使其具有更亮的颜色或更多的花朵。它还可以涉及改变植物的图像，使市场认为它具有更高的价值。

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《Conference of the International Plant Propagators' Society》|2008年||共3页
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Pat Mc Donnell;
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Experiences in Launching a New Plant Product Range

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