IMPORTANCE OF REGION IN MARKETING WINE TO US CONSUMERS

机译：地区在营销葡萄酒到美国消费者的重要性

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Increasing pressure from imports has encouraged many US wineries to market products based on region of origin. This study added to the product development literature by investigating the purchasing behaviors of US consumers when faced with a lack of information. The results showed that region was the most popular coping mechanism for both men and women when unsure about making a wine selection. Customers who consume wine daily relied more on region than moderate customers. Moreover, when consumers use extrinsic cues to make a purchase decision due to lack of information, region is a popular source of differentiation.

机译：从进口增加压力让许多美国葡萄酒厂基于原产地的市场产品。本研究在面对缺乏信息时调查美国消费者的购买行为，增加了产品开发文献。结果表明，在不确定酿酒选择时，该地区是男性和女性最受欢迎的应对机制。消费葡萄酒的顾客比中等客户更多地依赖于地区。此外，当消费者利用外在提示由于缺乏信息而制定购买决定时，地区是一个流行的分化来源。

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《Annual Meeting of the Decision Sciences Institute》|2008年||共6页
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Tom Atkin; Janejira Sutanonpaiboon;
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原文格式 PDF
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中图分类 C934-53;
关键词
Regional branding; Wine marketing; Wine consumption;

机译：区域品牌;葡萄酒营销;葡萄酒消费;

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2. Wine Marketing: Consumer Persuasion through the Region of Origin [J] . Sabrina Latusi, Cristina Zerbini, Silvia Maestripieri, International Journal of Business and Management . 2018,第7期

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4. IMPORTANCE OF REGION IN MARKETING WINE TO US CONSUMERS [C] . Tom Atkin, Janejira Sutanonpaiboon Annual Meeting of the Decision Sciences Institute . 2008

机译：地区在营销葡萄酒到美国消费者的重要性
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机译：关于歧义产品的营销和消费者行为的三篇文章：葡萄酒。
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7. Second report drawn up on behalf of the Committee on Agriculture, Fisheries and Food. A. on the proposals from the Commission of the European Communities to the Council (COM(84) 515 final - Doc. 2-629/84) for: I. a regulation amending Regulation (EEC) No. 337/79 on the common organization of the market in wine;II. a regulation amending Regulation (EEC) No. 338/79 Laying down special provisions relating to quality wines produced in specified regions; III. a regulation introducing a derogation to the scheme provided for in Regulation (EEC) No. 456/80 on the granting of temporary and permanentabandonment premiums in respect of certain areas under vines and of premiums for the renunciation of replanting;IV. a regulation on the granting for the 1985/86-1989/90 wine years of permanent abandonment premiums in respect of certain areas under vines. B. on the amendment to the proposal from the Commission of the European Communities to the Council (COM(84) 539 final- Doc. 2-780/84) for a regulation amending Regulation (EEC) No. 337/79 on the common organization of the market in wine (COM(84) 515 final of 12.9.1984). C. on the proposals from the Commission of the European Communities to the Council (COM(84) 714 final - Doc. 2-1447/84) for: I. an amendment to the proposal for a regulation amending Regulation (EEC) No. 337/79 on the common organization of the market in wine (COM(84) 515 final and COM(84) 539 final); II. an amendment to the proposal for a regulation amending Regulation (EEC) No. 338/79 Laying down special provisions relating to quality wines produced in specified regions (COM(84) 515 final). D. on the proposal from the Commission of the European Communities to the Council (COM(84) 775 final - Doc. 2-1481/84) for a third amendment to the proposal for a regulation amending Regulation (EEC) No. 337/79 on the common organization of the market in wine. Working Documents 1984-85, Document 2-1575/84, 5 February 1985 [O] . Gatti N 1985

机译：代表农业，渔业和食品委员会起草的第二份报告。 a.关于欧洲共同体委员会向理事会提出的建议（COm（84）515 final - Doc.2-629 / 84）：I。修订关于共同的第337/79号条例（EEC）的法规组织葡萄酒市场;II。修订法规（EEC）第338/79号条例规定了与特定地区生产的优质葡萄酒有关的特殊规定; III。关于授予临时和永久性的第456/80号条例（EEC）规定的减损计划放弃葡萄藤的某些区域的放弃保费和放弃重新种植的保费;IV。关于授予1985 / 86-1989 / 90葡萄酒年度葡萄藤某些区域永久放弃保费的规定。 B.关于修改欧洲共同体委员会向理事会提出的提案（COm（84）539 final-Doc.2-780 / 84），修订关于修订关于共同的第337/79号条例（EEC）的法规葡萄酒市场的组织（COm（84）515 final of 12.9.1984）。 C.关于欧洲共同体委员会向理事会提出的建议（COm（84）714 final - Doc.2-1447 / 84）：I。对修订条例（EEC）的法规提案的修正案关于葡萄酒市场共同组织的337/79（COm（84）515 final和COm（84）539 final）; II。修订关于修订法规（EEC）第338/79号条例的规定的修正案。对特定地区生产的优质葡萄酒作出特别规定（COm（84）515 final）。 D.欧洲共同体委员会向理事会提出的建议（COm（84）775最终文件 - 文件2-1481 / 84），对修订第337（EEC）号条例的法规提案进行第三次修订79关于葡萄酒市场的共同组织。工作文件1984-85，1985年2月5日第2-1575 / 84号文件

IMPORTANCE OF REGION IN MARKETING WINE TO US CONSUMERS

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