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首页> 外文会议>Annual Meeting of the Decision Sciences Institute >E-SHOPPING FACTORS AND THEIR RELATIONSHIPS WITH E-SHOPPING INTENTIONS: FROM THE CHINESE CONSUMER PERSPECTIVE
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E-SHOPPING FACTORS AND THEIR RELATIONSHIPS WITH E-SHOPPING INTENTIONS: FROM THE CHINESE CONSUMER PERSPECTIVE

机译：电子购物因素及其与电子购物意图的关系：从中国消费者的角度来看

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摘要

This exploratory study examines the perceptions of Chinese e-shoppers on the key e-shopping factors and their intentions to shop online. This research identifies a total of ten key e-shopping factors using a factor analysis. These are: product perceptions, e-shopping experience, prompt/reliable service, access, competence, understanding the customer, Web sites' content, Web sites' aesthetics, online security risk, and consumer risk. Among them, e-shopping experience, prompt/reliable service, Web sites' aesthetics, and consumer risk emerge as the factors that significantly impact Chinese consumers' intentions to shop online.
机译：该探索性研究探讨了中国电子购物者对关键电子购物因素及其在线购物的意图的看法。本研究识别使用因子分析的10个关键电子购物因子。这些是：产品感知，电子购物经验，及时/可靠的服务，访问，能力，了解客户，网站内容，网站的美学，在线安全风险和消费者风险。其中，电子购物经验，及时/可靠的服务，网站的美学和消费者风险作为显着影响中国消费者在线购物的因素。

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