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Introducing Strategic Processes of a New Product Development into the Upstream QFD and its Software Tool

机译：向上游QFD及其软件工具引入新产品开发的战略流程

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In the phase of quality planning in QFD, each weight of required quality items is usually computed by applying arithmetic operations to ordinal scale data. The computation is regarded to be approximate; but it is not logical, to be exact. That is why AHP was put into practice in late years. Most of AHP applications in QFD make pairwise comparison mainly from users or customers viewpoint, where a strategy of company would not be explicitly considered. The authors propose a method of strategy planning for a new product development, taking into consideration the relation between market segments and new products. In this paper, ANP (Analytic Network Process) proposed by T. L. Saaty is effectively applied. And then, the "Conjoint Analysis" is suggested to be successively used for clarifying the product concept. A software supporting tool is also reported.
机译：在QFD中质量规划的阶段，通常通过将算术运算应用于序级数据来计算每种需要的优质项目。计算被认为是近似的;但它不是逻辑的，确切地说。这就是为什么AHP在迟到的时间里被实践。 QFD中的大多数AHP应用程序主要从用户或客户的角度进行成对比较，其中不明确考虑公司的策略。提交人提出了一种新产品开发的战略规划方法，同时考虑了市场细分市场与新产品之间的关系。在本文中，有效地应用了T.L.S Saaty所提出的ANP（分析网络过程）。然后，建议连续使用“联合分析”以澄清产品概念。还报告了软件支持工具。

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