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A STUDY OF KANSEI ENGINEERING IN PET BOTTLE SILHOUETTE

机译：宠物瓶剪影Kansei工程研究

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摘要

Today's customers see the product not only based on its functionality and its value, but also based on its aesthetic view. And from day to day, the level of consumers' aesthetic satisfaction is advanced. Companies have to struggle in recognizing and feeding the customers with higher and higher level of aesthetics design, in order to win the competition. Kansei Engineering is a powerful tool during product designs that analyze the design in relation with consumers' feeling toward the product. In this saturated market, moreover, the application of Kansei Engineering might be a way out toprovide a product emotionally attached to the customers' feeling. PET bottles, particularly bottles distributed in Japan, is an example of "everyday-beverage-container" which has many variations in the shape. Among the many product attributes, product form/ shape is one of the product attribute that can attract emotional attachment to the customer. In this paper, physical attributes of PET bottle which evoke consumers to have certain emotional attachment were evaluated using Kansei Engineering. In order to do this, 18 models of PET bottle generated using Taguchi Methods, and 9 emotional evaluation words were applied in a questionnaire. By using Taguchi Methods, important shape parameters that evoke customer to certain emotional feeling were identified. Validation to the Taguchi Methods' finding was validated using Artificial Neural Network (ANN). The validation was performed by mapping the Kansei/ emotional space to shape parameter space. Evaluation towards the result from Taguchi Methods and ANN was performed. Comparison between Taguchi Methods' and ANN's result showed that both result were correlated.
机译：今天的客户不仅根据其功能及其价值，还要基于其审美视图来查看产品。从天到日，消费者的审美满足程度是先进的。公司必须努力认识和喂养具有更高和更高水平的美学设计的客户，以赢得竞争。 Kansei Engineering在产品设计中是一种强大的工具，可与消费者对产品的感觉相比分析设计。此外，在这个饱和的市场中，Kansei Engineering的应用可能是一种拓扑产品的一种方式，以情绪上依附于客户的感觉。 PET瓶，特别是在日本分布的瓶子，是“日常饮料容器”的一个例子，其形状具有许多变化。在许多产品属性中，产品形式/形状是可以吸引对客户情绪附近的产品属性之一。在本文中，使用Kansei工程评估了唤起消费者的PET瓶的物理属性，以获得某些情绪附着。为此，使用Taguchi方法产生的18款PET瓶，并在调查问卷中应用了9个情绪评估词。通过使用Taguchi方法，确定了唤起客户对某些情感感的重要形状参数。使用人工神经网络（ANN）验证了对Taguchi方法的验证。通过将Kansei /情绪空间映射到形状参数空间来执行验证。对Taguchi方法和ANN的结果进行评估。 TAGUCHI方法'和ANN结果之间的比较表明，两种结果都相关。

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