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EVALUATION OF PERCEIVED PRODUCT QUALITY FOR THE INTEGRATION IN AUTOMOTIVE INDUSTRY SUPPLY CHAIN

机译：对汽车行业供应链集成的感知产品质量评价

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摘要

Automotive Companies have to gather a holistic set of information regarding their products from their customers. In order to be holistic, the set of information needs to contain performance and feature oriented requirements as well as subjective criteria like sensory quality perception. The purpose of the presented study is to define consumers’ affection on perception clusters and components in terms of its importance into the whole perception and its design factors such as shapes, arrangement, layout or color. The paper presents the Identification study for perception clusters of a compact car interior with 139 probands. The assessment focus was on haptical and optical perception. Furthermore, the study obtained information from users and the retailers' by focus groups and generated a survey questionnaire evaluating perception of quality in interior components of a car. The sample consisted of 320 car users who responded to a questionnaire that assessed the effects of perceived product quality and overall satisfaction on car users purchase intentions. Moreover, the most important components for each perception cluster were defined and the most important attributes were evaluated. Based on results, this work will help to develop a new methodology which allows to gather and to describe customer requirements holistically and to relay them for a customer orientated product realization within the Supply Chain of the automotive industry.
机译：汽车公司必须收集有关其客户产品的整体信息。为了成为全体化，信息需要包含性能和特征面向要求的要求以及感官质量感知等主观标准。本研究的目的是在其对整个感知的重要性和其设计因素的重要性方面定义消费者对感知集群和组件的影响，例如形状，布局，布局或颜色。本文提出了具有139个证据的紧凑型汽车内部的感知簇的识别研究。评估重点是触觉和光学感知。此外，研究通过焦点小组获得了来自用户和零售商的信息，并生成了调查问卷评估汽车内部部件中质量的看法。该样本由320名汽车用户组成，他们应对调查问卷，这些调查问卷评估了对汽车用户购买意图的令人欣慰的产品质量和整体满意度的影响。此外，定义了每个感知群集的最重要的组件，并评估最重要的属性。根据结果​​，这项工作将有助于开发一种新的方法，该方法可以全面地收集和描述客户需求，并在汽车行业供应链内进行客户定向产品实现。

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