In recent years, the rapid development of Chinese apparel industry has made China the world's largest producer, consumer and exporter of clothing, but it is still a large manufacturer country and a small country of brand which lacks its own international brands. Therefore, besides keeping the amount of production and export, at the same time, Chinese apparel industry has to realize the necessity of creating an international brand. In addition, as for the coming of the post-quota era for the world garment trade and the development trend of garment industrial pattern, they all provide a better environment and better growth space for international trade cooperation for the Chinese apparel industry to create an international brand. This paper mainly focuses on the strategic research for Chinese apparel industry, in order to create an international brand, and hoping that it can achieve this goal as soon as possible.
展开▼
