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COMPETENCE FOR PRODUCT DEVELOPMENT MANAGEMENT IN CLOTHING FIRMS

机译:服装公司产品开发管理的能力

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The industries of clothing perform the significance role in the economic progress of several countries in the world, being some of the key industry. In the recent years, the clothing industries have shown very dynamic growth in the global production and substantial role of the economy of several developing countries. However, the development of products of clothing is focused in large corporations which are holders of brands and retail chain stores. The firms of the sector of clothing of developing countries have generally relied on the utilization of low technology for development and the size of firms is considered small and medium enterprises (SMEs). However, the SMEs of clothing that opt to develop their products within own firm and not supply the service for the large corporation face difficulties to attend the demand of the market and perform the development of their products. Thus, the objective of this survey is to investigate and analyze competencies for the management of development of products for SMEs of clothing. The technical procedure was performed by the study of the art by the method of systematic bibliography review. The study of the practice was carried out by 32 interviews with clients, suppliers and persons in charge of development of product, the supply chain of the 8 SMEs, observations of documents and utilization of technology in the process. Finally, the validation of the competencies for product development management found was performed with 22 specialists that act more than 3 years in the sector of development of clothing product. About the competencies for the product development management in SMEs achieved the integration (supplier, client, SME), speed in the launching of new products, differentiation of them, transmission and collection of information, tools and technology utilized, costs and perceived value by all persons in the development.
机译:服装产业在世界上几个国家的经济进步中表现出意义,是关键行业。近年来,服装行业在若干发展中国家经济的全球生产和实质性作用中表现出非常动态的增长。然而,服装产品的开发专注于持有品牌和零售连锁店的大公司。发展中国家服装部门的公司普遍依赖于利用低技术进行发展,并将公司的规模视为中小型企业(中小企业)。但是,选择在自己的公司内开发产品的衣服中小企业,而不为大型公司面临的困难,参加市场的需求并履行其产品的发展。因此,本调查的目的是调查和分析管理产品开发的能力,为衣服的中小企业。通过系统参考书目评论的方法,通过对本领域的研究进行技术程序。对该做法的研究由32名访华,供应商和制定产品的发展,供应链,8中小企业的供应链,在过程中的技术观察和技术的利用。最后,发现了发现产品开发管理能力的验证,以22种专家在服装产品的开发部门行动。关于中小企业产品开发管理的能力实现了整合(供应商,客户,中小企业),速度在推出新产品,差异化,信息,工具和技术的传输和收集,所有发展中的人。

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