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AN INTEGRATED PERSPECTIVE ON SOURCES OF E-VALUE

机译：电子价值源的综合视角

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The Internet provides an abundance of new opportunities for innovative businesses and wealth creation. The large number of e-business failures attests however, that it is by no means easy to make a success online. One obstacle hindering e-business start-ups is the ambiguity in which value creation in e-business is shrouded. Its consequence is the formulation of ineffective strategies that ultimately result in failure. In order to provide greater clarity on the subject and thereby assist e-business start-ups, this paper proposes an integrated perspective on sources of e-value creation. The nature of the research is exploratory, made use of inductive reasoning, and drew on existing e-value creation and generic value creation literature to develop its integrated perspective. The resulting model was subsequently refined through feedback obtained in one-on-one interviews with academics and practitioners in the domains of e-business, strategy, innovation and entrepreneurship. The result of the research endeavour was a model named "18 sources of e-value". The identified sources of e-value include 12 predominantly functional sources, namely (1) effectiveness, (2) affordability and cost reduction, (3) range and complementarities, (4) reach and accessibility, (5) findability, (6) timeliness and immediacy, (7) authenticity, trust and security, (8) richness of information exchange, (9) interpretation, (10) simplicity, (11) convenience, and (12) customer empowerment. Six predominantly emotional sources of e-value were also identified and these include (13) novelty and newness, (14) aesthetics and brand attractiveness, (15) embodiment, (16) individualisation, (17) connectivity and socialisation, and (18) personal fulfilment. These 18 sources of e-value inform our understanding of value creation in e-business and therefore enhance our ability to develop strategies for the e-domain and enhance our ability to compete in the e-domain. More importantly, the 18 sources of e-value can serve as a sound basis for spurring further theoretical conversations about the vital topic of e-value creation.
机译：互联网提供的创新型企业和财富创造的新机会丰富。然而，大量的电子商务企业倒闭证明，这绝不是容易做出成功上线。一个障碍阻碍电子商务初创企业是在创造价值的电子商务笼罩在不确定性。其后果是无效的策略，最终导致失败的制定。为了提供关于这一主题更加明确，从而有助于电子商务初创企业，提出对电子商务价值创造来源的综合观点。这项研究的本质是探索性的，利用归纳推理的，并借鉴了现有的电子价值创造和一般价值创造文学发展的综合观点。由此产生的模型随后通过单对一个采访电子商务，战略，创新和创业领域的学者和从业者得到的反馈改进。研究努力的结果是一个名为“18个源电子价值”的模式。 e值的所识别的源包括12个主要功能的来源，即（1）的有效性，（2）经济性和成本的降低，（3）范围和互补性，（4）到达和可达性，（5）可检索性，（6）时效和即时性，（7）的真实性，信任和安全性，（8）信息交换的丰富性，（9）的解释，（10）简单，（11）的方便，和（12）的客户授权。六个e值的主要情感来源还查明，这些包括（13）的新颖性和新颖性，（14）的美学和品牌吸引力，（15）实施例中，（16）个人化，（17）连接和社会化，和（18）个人成就。这些18个E值的来源告诉我们创造价值的认识，电子商务，因此提高我们开发的电子商务领域的战略，并提升我们在电子商务领域的竞争力的能力。更重要的是，E值的18个来源可以作为刺激有关电子价值创造的重要课题进一步的理论对话的坚实基础。

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