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TOP MANAGEMENT CAPABILITIES FOR SME'S MARKET ENTRY DECISIONS

机译：中小企业市场入学决策的最高管理能力

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摘要

New market entry decision making is important to the growth of SMEs, but research on this subject has been lacking. A better understanding of market entry decision making for SMEs is important not only for their ability to grow, but also for economic sustainability development in general. Overestimation of the dynamic capabilities of an SME in a new market can result in disaster, and underestimation can lead to missed opportunities for growth and innovation. In this article we introduce a new empirically grounded theoretical model that explains the interrelationship of three important market-entry processes/capabilities: opportunity identification, adequate resources, and previous market experience. The model was developed in a grounded theory study on seven cases of small and medium sized enterprises (SMEs) in Mexico. This article contributes to the general body of knowledge on strategic management of SMEs and specifically offers SME managers a model for strategic decision making about new market entry.
机译：新的市场入学决策对中小企业的增长至关重要，但对这一主题的研究一直缺乏。对中小企业市场入学决策的更好理解不仅是为了他们的成长能力，而且对于经济可持续发展发展一般而言是重要的。高估新市场中小企业的动态能力可能导致灾难，低估会导致错过增长和创新的机会。在本文中，我们介绍了一个新的经验接地理论模型，解释了三个重要的市场进入流程/能力的相互关系：机会识别，充足的资源和以前的市场经验。该模型是在墨西哥中小企业（中小企业）七种案例的基础研究中开发。本文有助于对中小企业战略管理的一般知识，专门为中小企业经理提供了一个关于新市场进入的战略决策模型。

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