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首页> 外文会议>International Conference of the International Association for Management of Technology >EXPLORING THE DYNAMICS OF THE WIND ENERGY INDUSTRY
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EXPLORING THE DYNAMICS OF THE WIND ENERGY INDUSTRY

机译：探索风能产业的动态

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摘要

Since the end of 1990s the growth of new energy and renewable energy production has been strong and increasing. Wind power energy has become one important source of energy almost all over the world. Europe, USA and Asia has become the leading markets in the development of wind energy. The total volume of global wind energy production has increased from 13,600 MW in 1999 to 318,137 MW in 2013. Since 2006 the wind energy industry is showing very rapid growth as well as dynamics among major industry actors. Some companies has left the industry due to havy competion, some has used the growth as an opportunity to expand and the inceasing demand and the growth in the wind energy sector has opened opportunities for new actors to enter the industry. China has very fast become the largest country in the world in terms of installed wind energy capacity (28,7% share of total installed capacity and 45,4% share of installed capacity in 2013). China is followed by Germany, UK and India. USA is now on the 6th place regarding the share of new installed capacity in 2013 with 3,1%. Sweden is on the 9th global place, shared with Romania, with 2.0% installed capacity in 2013. The study focuses on the industry dynamics among major wind turbine producers during the period of 2006 and 2013. The study explores how the seven top wind energy companies, with the greatest market share of wind turbine manufacturing, used business model innovation to create competitive advantage, how they act to sustain competitive, and how they act business wise globaly in the wind energy industry. Our analysis identifies three major industry clusters based on their mix of business model components. We have labeled those three as "Born in Wind-Stay In Wind", "Born In Wind - Expand In Others" and "Born In Others - Expand In Wind" due to the patterns of actors from their origin, growth and expansion strategies to diffusion in different markets. The majority of manufacturers have their origin outside wind energy industry, and they create success through new combinations of resources and new value creation for customers. Only one global actors is born in the wind energy and is still remaing in the wind energy industry. All actors have over the years reshaped their business model components, value propositions and value creation to customers in order to sustain competitive on the market. There are new comers in the wind turbine industry that in short of time has achieved high growth and high market shares. Our analysis shows that the business model innovation can be seen as one important perspective to understand the dynamics of wind power industry. Based on our analysis and findings we suggest that companies in the future even more should focus on the design and innovation of their business models, and that those should have the focus on the value creation for customers from a customer perspective and make differentiation from their competitors in the global wind power industry.
机译：自20世纪90年代末新能源和可再生能源生产的增长一直强劲和增长。风电能源已经成为能源的一个重要来源，几乎遍布世界各地。欧洲，美国和亚洲已经成为风电发展的主要市场。全球风力能源生产总量从13600兆瓦增加到1999年的318137兆瓦，2013年自2006年以来风能产业正显示出在主要行业参与者非常迅速的增长，以及动态。一些公司已经离开了这个行业，由于havy赛区，一些使用了增长为契机，扩大和明显增加，促进需求和风能领域的发展开辟了新的参与者进入这个行业的机会。中国已经很快成为世界上最大的国家风电装机容量（28,7％的份额，总装机容量45.4和％的份额装机容量在2013年的）的条款。中国正在其次是德国，英国和印度。美国现在是关于新装机容量在2013年将份额3.1％的第6位。瑞典是9日全球地方，与罗马尼亚的共享，与2013年的研究期间，2006年和2013年的研究探讨了如何在七大风能公司期内着重于主要的风力涡轮机生产商中的行业动态2.0％装机容量，与风力涡轮机制造，使用的业务模式创新，以创造竞争优势，他们如何行动，以维持竞争力，他们在风能产业如何行动业务明智globaly最大的市场份额。我们的分析确定根据其业务模型组件的搭配三大产业集群。我们已经标记这三个作为“出生在风留在风”，“出生在风力 - 拓展其他”和“出生在其他的 - 扩大风”，由于演员从他们的起源，发展和扩张的战略模式扩散在不同的市场。大多数厂家有原籍之外的风能产业，他们创造通过资源和新的为客户创造价值的新组合的成功。只有一个全球行动者是出生在风能和风能产业仍remaing。所有的演员都有多年来重塑他们的业务模型组件，价值主张和价值创造为客户为了维持竞争市场上。有在风力涡轮机产业，在很短的时间内取得了较高增长，高市场占有率的新来者。我们的分析显示，商业模式的创新可以被看作是一个重要的角度来理解的风电行业的动态。根据我们的分析和研究结果，我们认为公司在未来更应专注于自己的商业模式的设计和创新，这些应该从客户的角度把重点放在创造价值，为客户和他们的竞争对手做差异化在全球风电产业。

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