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首页> 外文会议>International Conference of the International Association for Management of Technology >THE ECO-INNOVATION CONCEPTS THROUGH A STRATEGIC PERSPECTIVE
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THE ECO-INNOVATION CONCEPTS THROUGH A STRATEGIC PERSPECTIVE

机译：通过战略视角的生态创新概念

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The eco-innovation has been playing a major role in the adaptation of organizations to climate changes. In this regard, several studies have been proposed in connection with the concepts and types of eco-innovation, as well as the effectiveness of environment management practices within companies. Although it is relatively simple to identify the concepts of eco-innovation which have achieved success, the analysis of the structure and content of potential eco-innovations has been a challenge - mainly regarding products development, which is more often associated with greater competitive advantage. With a focus on eco-efficiency, the eco-innovation presented in results of empirical studies seems to be·far from the types of innovation that have the potential to achieve sustainable development. Despite of being broadly defined in a number of taxonomies and typologies, some conceptualizations of eco-innovation differ on the strategic nature that is directed towards environmental issues. Similarly, the approach of companies to the environmental dimension is not homogeneous, indicating different levels of practice, which can vary from mere compliance with applicable regulation, to the environmental pro-activity, which transforms environmental issues into business opportunities. These levels of practice are distinguished mainly by the articulation between environmental objectives and business strategy. This study aims to develop a theoretical framework through the analysis of taxonomies and typologies of eco-innovation comprising the definition of the term, the innovative potential and the patterns of corporate environment management. The research proposes a debate about the relevance of the environmental issues strategic nature in the concept of eco-innovation, in order to relate the strategic bias to its innovative potential - in terms of degree of novelty. Through the conceptual-theoretical research method, it could be verified that the inclusion of environmental issues as a guide to the development of an innovation, i.e. as part of the company strategic planning, brings greater possibilities for real sustainable potential. It was possible to confirm the importance of a strategic bias, in addition to the eco-efficiency, in the classification of eco-innovations. The proposed debate is extremely valuable to enrich the relevant field of knowledge and to stimulate changes in environmental perception and positioning within a organizational context.
机译：生态创新一直扮演着组织的适应气候变化的重要作用。在这方面，一些研究已经与概念和类型的生态创新，以及为公司内部的环境管理措施的有效性提出了连接。虽然它是相对简单的工作已经取得了成功的生态创新的概念，结构和潜在的生态创新内容的分析一直是个挑战 - 主要是关于产品的开发，这是更经常与更大的竞争优势有关。重点是生态效益，生态创新的实证研究结果提出了似乎从有到实现可持续发展的潜力类型的创新是远远·。尽管在一些分类和类型学被广泛​​定义，生态创新的一些概念化上被导向环境问题的战略性质不同。同样，公司在环境方面的做法并不均匀，说明不同层次的实践，可以从单纯的符合适用法规不同，对环境的积极主动性，其将环境问题纳入商业机会。实践中，这些水平由环境目标和企业战略之间的衔接主要区别。这项研究的目的是发展，通过分类和包括该术语的定义，创新潜能生态创新的类型学和企业环境管理的模式进行分析的理论框架。该研究提出了一个关于生态创新理念的环境问题战略性质的相关性辩论，以相关的战略偏置到它的创新潜力 - 在新颖程度方面。通过概念理论的研究方法，它可以被证实的环境问题列入为导向，以创新发展，即作为公司战略规划的一部分，带来了真正的可持续潜在的更大的可能性。这是可以确认的战略偏差的重要性，除了生态效益，在生态创新的分类。所提出的辩论是极其宝贵的，丰富的知识的相关领域，并为组织框架内刺激环境感知和定位的变化。

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