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首页> 外文会议>International Conference on Industrial and Manufacturing Engineering >Analysis of Value Chain Model on Small and Medium Enterprises (SMEs): A Case Study of Coffee Shops in Bandung
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Analysis of Value Chain Model on Small and Medium Enterprises (SMEs): A Case Study of Coffee Shops in Bandung

机译：中小企业价值链模型分析（中小企业） - 以万通咖啡馆为例

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摘要

Indonesia is one of countries as the best quality coffee producers in the world. Indonesia's geographical location is ideal for coffee growth and production, resulting in the diversity of coffee products with distinctive tastes. This led to the development of coffee shop business in Indonesia, especially in Bandung. Coffee business thrives in Indonesia and develops into a business with a scale of SMEs. This study aims to analyze the value chain model in coffee shop business in Bandung by mapping the input-output relationship, and identifying strength factors along the value chain. The research method used qualitative method with case study approach. The informant was determined by purposive sampling technique. Triangulation analysis is conducted to get more accurate and deep of data analysis. The results showed that the main activities and supporters in the coffee shop value chain in Bandung involve four main actors, namely local coffee farmers, coffee traders, processing industries, and coffee shops. This study contributes a similar trend to be observed in other coffee shop business value chains.
机译：印度尼西亚是世界上最优质的咖啡生产商之一。印度尼西亚的地理位置是咖啡增长和生产的理想选择，导致具有独特品味的咖啡产品的多样性。这导致了印度尼西亚的咖啡店业务的开发，特别是在万隆。咖啡业务在印度尼西亚茁壮成长，并发展成为一项商业的中小企业。本研究旨在通过映射输入输出关系来分析万隆咖啡店业务的价值链模型，并沿着价值链识别强度因素。研究方法采用案例研究方法使用定性方法。该线人是用目的地抽样技术确定的。进行三角测量分析以获得更准确和深入的数据分析。结果表明，万隆咖啡店价值链的主要活动和支持者涉及四个主要演员，即当地的咖啡农民，咖啡贸易商，加工行业和咖啡店。本研究有助于在其他咖啡店业务价值链中观察到类似的趋势。

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