Retail consumer opportunism: realities of consumer behaviour in the digital economy conditions

机译：零售消费者机会主义：数字经济条件下消费者行为的现实

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The article examines the main trends in the development of economic and managerial theories (such as the attitudinal concept, behavioural economy and paternalism), necessitating the introduction of the definition of "retail customer opportunism", research on drivers of its manifestations, as well as the characteristics of customers-opportunists consumer behaviour. The existing approaches to the deviant behaviour of consumers, from the seller's point of view, are indicated; the forms of manifestation of opportunism of the retail customer are described. The criteria for the classification of this phenomenon, the differences and the possibility of applying the theory of opportunistic reactions amidst digitalization are summarized.

机译：本文探讨了经济和管理理论发展的主要趋势（如态度概念，行为经济和家人），需要引入“零售客户机会主义”的定义，对其表现的司机以及客户的特点 - 机会主义者的消费者行为。从卖方的角度来看，现有消费者偏差行为的方法;描述了零售客户的机会主义的表现形式。总结了这种现象的分类的标准，差异和应用了数字化的机会主义反应理论的可能性。

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《International Scientific Conference on Modern Management Trends and the Digital Economy》|2019年|813p|共4页
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Danilova K. A.; Maltseva Yu. A.; Kotlyarevskaya I. V.;
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中图分类 F2-53;
关键词
Digitalization; Retail customer opportunism; Incorrect consumer behaviour; Consumer extremism; Behavioural economy; Purchasing decisions;

机译：数字化;零售客户机会主义;消费者行为不正确;消费者极端主义;行为经济;购买决策;

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1. Virtual reality retailing on the web: emerging consumer behavioural patterns [J] . Adam Vrechopoulos, Konstantina Apostolou, Vasilios Koutsiouris International review of retail, distribution and consumer research . 2009,第5期

机译：网络上的虚拟现实零售：新兴的消费者行为模式
2. Online consumer behaviour: extension of decomposed theory of planned behaviour with consumers' perception of online retailing ethics [J] . Afshan Azam, Fu Qiang International Journal of Electronic Business . 2014,第3期

机译：在线消费者行为：将计划行为的分解理论扩展为消费者对在线零售道德的认知
3. Design evaluation of digital consumer products using virtual reality-based functional behaviour simulation [J] . HYUNGJUN PARK, JEONG-SOO SON, KWAN-HENG LEE Journal of Engineering Design . 2008,第4期

机译：基于虚拟现实的功能行为仿真的数字消费品设计评估
4. Retail consumer opportunism: realities of consumer behaviour in the digital economy conditions [C] . Danilova K. A., Maltseva Yu. A., Kotlyarevskaya I. V. International Scientific Conference on Modern Management Trends and the Digital Economy . 2019

机译：零售消费者机会主义：数字经济条件下消费者行为的现实
5. A study on consumer behaviour of middle class in organised and unorganised retailing of selected districts in Gujarat. [D] . Patel, Dipakkumar Vitthalbhai. 2015

机译：对古吉拉特邦某些地区有组织和无组织零售的中产阶级消费者行为的研究。
6. Demographic variation in active consumer behaviour: On-line search for retail broadband services [O] . Philip Carthy, Peter D. Lunn, Sean Lyons 2020

机译：积极消费者行为的人口变异：在线搜索零售宽带服务
7. Abstract:The digital revolution has shaken marketing to its core with consumers being offered greater price transparency and often even the chance to dictate the price.What does pricing mean in a world in which customers propose their own prices (as at priceline.com) or buyers and sellers haggle independently in auctions (as at e-Bay)? The most significant changes in the digital marketing show the emergence of 'cyber consumers', the cyber business-to-business world and the changing reality of an increasingly complex, dynamic and global markets. [O] . Jerry Wind, Vijay Mahajan 100

机译：摘要：数字革命已经动摇了营销的核心，消费者获得了更高的价格透明度，甚至有机会决定价格。在客户提出自己的价格（如priceline.com）或买家和卖家在拍卖中独立讨价还价（如e-Bay）的定价意味着什么？数字营销中最重大的变化表明，“网络消费者”的出现，网络企业对企业的世界以及日益复杂，充满活力和全球化市场的不断变化的现实。

Retail consumer opportunism: realities of consumer behaviour in the digital economy conditions

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