Expansion Of Middle Small Micro Business Marketing For Creative Industry Of Bags Towards Export Market Products Based On Web Services

机译：扩大中小型微型商业营销为基于Web服务的出口市场产品的创意产业

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Bag industry is one of the creative industries that contribute greatly to the level of national economic growth. This is evident from the development of the bag craft sector in Kudus, which during the last five years the trade contract experienced a positive growth of 2.8%. This is in line with the increase in exports of handicraft products over the past five years which grew by 4.6%. The total export of bags in Kudus reached USD 1.1 million with the main export destinations to Saudi Arabia, Dubai and Malaysia. Exports of bag craft products in Kudus next year are targeted to increase by around 7% -8% or reach a value of around USD 1.6 million-USD 2 million. The performance of the bag craft market in Loram this year, according to Kudus data in figures, reached 14.74 percent with export value reaching 0.8 million US dollars. The export value of bag crafts in Kudus is still very small, even less than 1 percent compared to the demand for world bag crafts. Even compared to a number of districts / cities, Kudus district was also still far behind. This condition seems contradictory if you see the potential of Kudus to regional handicraft products that are very large. The purpose of the program is to develop export products in the creative industry that is to improve business management capabilities which include production management to produce export products and marketing management for export so as to be able to carry out exports and compete in the global market, the use of information technology in supporting export marketing. Specific targets are to improve product quality, quantity and variety, use of information technology to improve global market access, and display or showrooms for all school bag products produced. The methods and stages in the development of MSME exports are identifying problems, especially in the marketing field, developing products by combining variations in order to obtain product differentiation and diversification based on the results of research, applying information technology applications that are appropriate to the conditions of MSMEs by preparing web services starting from program preparation. fill interesting content both types and variations of products, prices, sales systems, as well as provide training to operators. The results achieved are the showroom display of all products produced, variations in product consumption are one of the mainstays of SMEs produced by the holy community with the potential to export. The uniqueness of this bag craft is its shape which also has a partwhich is a place for holy books (Al-Qur'an) is also a place for prayer tools, because it is crafting this bag with the target markets of countries that are predominantly Muslim.

机译：袋行业是创造性产业之一，为国家经济增长的水平贡献。这显然是在吉鲁斯的制袋工艺业的发展中明显，在过去五年中，贸易合同经历了2.8％的积极增长。这符合过去五年的工艺品出口的增加，增长了4.6％。 Kudus的行李出口总额达到111万美元，主要出口目的地与沙特阿拉伯，迪拜和马来西亚的主要出口目的地。明年Kudus的袋装工艺品的出口有针对性地增加约7％-8％或达到260万美元的价值。据Kudus数据在图中，今年Loram的袋装工艺市场的表现达到了14.74％，出口价值达到80万美元。与世界包工艺品的需求相比，Kudus袋工艺品的出口价值仍然非常小，甚至不到1％。甚至与许多地区/城市相比，Kudus区也仍然远远落后。如果您看到非常大的区域手艺产品的潜力，这种情况似乎矛盾。该计划的目的是在创意行业中开发出口产品，以提高业务管理能力，包括生产管理，以生产出口产品和出口营销管理，以便能够在全球市场开展出口和竞争，信息技术在配套出口营销中的使用。具体目标是提高产品质量，数量和多样性，使用信息技术来改善全球市场准入，并为所有书包产品展示或展示。 MSME出口的发展中的方法和阶段正在识别出现问题，特别是在营销领域，通过组合变化来实现基于研究结果的产品分化和多样化，应用适用于条件的信息技术应用从计划准备开始准备Web服务的MSMES。填补有趣的内容产品，价格，销售系统的类型和变体，以及为运营商提供培训。实现的结果是展厅显示所有生产的产品，产品消费的变化是由神圣社区产生的中小企业的主体之一，具有出口潜力。这个袋子工艺的独特性是它的形状，也有一个零件是一个神圣的书籍（Al-Qur'an）也是一个祈祷工具的地方，因为它正在与主要的国家的目标市场制作这个包穆斯林。

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《International Conference on Education and Social Science》|2019年|296p|共4页
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Masluri; Pratomo Setiaji; Arif Setiawan;
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中图分类 G51-53;
关键词
MSMEs; Exports; Information technology; Markets;

机译：MSMES;出口;信息技术;市场;

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Expansion Of Middle Small Micro Business Marketing For Creative Industry Of Bags Towards Export Market Products Based On Web Services

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