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首页> 外文会议>International Conference on Materials Engineering and Management - Management Section >The Effects Analysis of Functional Benefit And Symbolic Benefit With Self Concept Connection on Emotional Attachment And Brand Loyalty For Executive Brand Fashion In East Kalimantan
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The Effects Analysis of Functional Benefit And Symbolic Benefit With Self Concept Connection on Emotional Attachment And Brand Loyalty For Executive Brand Fashion In East Kalimantan

机译：功能效益与象征益象限与自我概念联系对东卡马丹东部行政品牌时尚的情感依恋和品牌忠诚度的影响分析

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摘要

This study aims is to analyze the Functional Benefit and Symbolic Benefit with Self Concept Connection influences on Emotional Attachments and Brand Loyalty for the users of The Executive fashion brand products in East Kalimantan. This study uses a quantitative approach using path analysis which is processed with IBM SPSS Statistics 22 software and Structural Equation Modeling (SEM) with IBM AMOS 5 software. This study uses a sample of 120 respondents taken from a number of consumers of The Executive brand products in East Kalimantan. The measurement scale used a Likert scale with a score of 1-5. The results showed that there were 6 (six) hypotheses that had a significant effect from 7 (seven) proposed hypotheses. Based on the structural model can be proved that Functional Benefit, Symbolic Benefit, and Self Concept Connection have a significant effect on Emotional Attachment; Functional Benefit, Symbolic Benefit, and Emotional Attachment have a significant effect on Brand Loyalty; Self Concept Connection has no significant effect on Brand Loyalty.
机译：本研究旨在分析对East Kalimantan的执行时尚品牌产品的用户的情感依恋和品牌忠诚度的自我概念联系的功能效益和象征性益处。本研究使用使用IBM SPSS统计22软件和结构方程建模（SEM）处理的路径分析的定量方法，其中包含IBM AMOS 5软件。本研究采用了120名受访者的样本，这些受访者从东康马丹的远端消费者中获取。测量标度使用李克特量表，得分为1-5。结果表明，有6个（六个）假设从7（七）拟议的假设产生显着效果。基于结构模型，可以证明功能效益，象征性益处和自我概念连接对情绪附着有重大影响;功能效益，象征性福利和情感依恋对品牌忠诚度有重大影响;自我概念连接对品牌忠诚度没有显着影响。

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