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Thinking About Design Thinking: A Comparative Study of Design and Business Texts

机译:关于设计思维的思考:设计与商业文本的比较研究

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In the past 10 years design thinking has become a popular buzzword in the design and business communities alike. While much has been written on the subject in both academic and popular literature no consensus has been reached as to its actual definition and nature. The following study employs a semiotic analysis in order to identify lexical patterns that can provide us with insight into many underlying principles of design thinking.
机译:在过去的10年里,设计思维已成为设计和商业社区的流行流行语。虽然在学术和流行文学中的主题上写了很多,但没有达成共识,这是其实际定义和性质。以下研究采用了符号学分析,以确定能够为我们深入了解许多设计思维原则的词汇模式。

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