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Training needs analysis for MSMEs: how to improve training effectiveness

机译：培训需求分析MSMES：如何提高培训效果

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The study aims to analyze training needs for MSMEs in the area of Kabupaten Bandung by selecting the case of MSMEs joined in Association for Agricultural Product Process, focusing on marketing as the main topic of the training. The needs analysis was required to improve training participation and effectiveness. Both aspects are important to notice since making MSMEs participate in training is not an easy task. Similarly, the needs analysis was carried out to anticipate participants' thoughts that the training does not give any benefits for them or is ineffective because it does not meet their needs although it was actually to help MSMEs improve their marketing knowledge expected to lead to their success. This research involved 100 MSMEs with business ages starting from less than five years to more than 15 years. Those involved MSMEs were dominated by MSMEs targeting local marketing areas. The data were collected by survey and judgmental sampling technique. By conducting a descriptive analysis, it can be concluded that the needs of SMEs on marketing training materials should focus on improving marketing skills such as product development, sales, and use of marketing media as well as discussing legal aspects such as the need for certification and product brand. The results of the study also concluded that there is a need for training that is supplemented by making visits to more successful SMEs as well as practices with on the job training methods.
机译：该研究旨在通过选择在农业产品流程结合联合的MSMES的情况下，分析Kabupaten Bandung领域的MSMES的培训需求，重点是营销作为培训的主要话题。需要分析来改善培训参与和有效性。由于使MSMES参与培训，因此两个方面都很重要，因为培训并非一件容易的任务。同样，需要分析预期参与者的思想，即培训对他们没有任何益处或者是无效的，因为它不符合他们的需求，尽管它实际上是帮助MSMES改善他们的营销知识，预计他们的营销知识会导致其成功。这项研究涉及100个营业年龄的MSME，从不到五年到15年开始。这些涉及的MSMES由针对当地营销领域的MSMES主导。通过调查和判断抽样技术收集数据。通过进行描述性分析，可以得出结论，中小企业对营销培训材料的需求应侧重于提高产品开发，销售和使用营销媒体等营销技能，以及讨论诸如对认证的需求等法律方面产品品牌。该研究的结果还得出结论，需要培训，通过探访更成功的中小企业以及对工作培训方法的做法进行补充。

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