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Research on the Development Strategy of News Channel in the Context of Media Fusion

机译:媒体融合背景下新闻渠道发展战略研究

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With the rapid development of media integration in China, the traditional radio and television news channels are facing various opportunities and challenges, and the inherent mode of survival and development is becoming more and more unsuitable for the development trend of media integration. Therefore, how to strengthen the communication power, guiding power, influence and credibility of news channels in the context of media integration has become an urgent problem for radio stations to solve. This paper discusses the feasible development strategies from the perspective of news editing process, news broadcast development, the promotion of news anchorman's professional accomplishment and major news events.
机译:随着中国媒体集成的快速发展,传统的广播电视新闻渠道面临着各种机遇和挑战,并且固有的生存和发展方式变得越来越不适合媒体集成的发展趋势。因此,如何加强媒体集成背景下新闻渠道的通信权力,指导权力,影响和可信度已成为无线电站解决的迫切问题。本文从新闻编辑过程中讨论了可行的发展策略,新闻广播发展,促进新闻主持人的专业成就和重大新闻事件。

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