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The Effect of AIRQUAL on Customer Satisfaction and Word of Mouth at Garuda Indonesia Airline

机译:AirQual对Garuda Indonesia航空公司客户满意度和口的影响

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This study aims to examine the effect of AIRQUAL (Airline Tangible, Terminal Tangible, and Empathy) on Customer Satisfaction and Word of Mouth at Garuda Indonesia airline. It applies a quantitative method where random samples were respondents who have flown with Garuda Indonesia airline to or through Terminal 3 Soekarno-Hatta Airport Jakarta, Indonesia. Data processing was performed using Structural Equation Modeling with SPSS 23.0 for Mac and AMOS for Windows software. The results showed that airline tangible and empathy were proven to affect customer satisfaction, while terminal tangible did not affect customer satisfaction. Statistical tests also showed that customer satisfaction had a positive effect on word of mouth.
机译:本研究旨在审查AirQual(航空公司有形,终端有形和同理心)对嘉鲁达印度尼西亚航空公司的客户满意度和口碑的影响。 它适用于随机样品的定量方法,其中随机样品是使用Garuda Indonesia航空公司到或通过Indondesia的3号Soekarno-Hatta机场雅加达的答复者。 使用具有SPSS 23.0的SPSS 23.0用于MAC和AMOS for Windows软件来执行数据处理。 结果表明,成功和移情的航空公司被证明会影响客户满意度,而有形的终端不影响客户满意度。 统计测试还表明,客户满意度对口中的话有积极影响。

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