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Consumer's response to e-mail advertisement from tour and travel agency in Indonesia

机译：消费者对印度尼西亚旅游和旅行社的电子邮件广告的回应

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This study aims to determine and analyze consumer response to email advertising from online tour and travel agency in Indonesia. This study used purposive sampling approach with an assessment of the researchers who can be made respondents in accordance with the characteristics of the population. The characteristics of the population were consumers who bought and used online tour and travel agency twice in the past year, lived in Indonesia, and the minimum of level education was a bachelor. The number of respondents in this study was up to 125 people. The analysis in this study used a model of SEM (Structural Equation Modeling). The result of this study indicated that with the intention of consumers to buy, build a relationship, and trust with good service then consumers will read, open, take advantage of email advertising from tour and travel agencies in Indonesia and even be willing to receive email ads in the future.
机译：本研究旨在确定和分析在印度尼西亚在线旅游和旅行社的电子邮件广告的消费者反应。 本研究采用了有目的采样方法，评估了可以按照人口特征做出受访者的研究人员的评估。 人口的特点是在过去一年中购买和使用在线旅游和旅行社的消费者，在印度尼西亚生活，级别的最低教育是一个学士学位。 这项研究中的受访者人数最多可达125人。 本研究中的分析使用了SEM（结构方程模型）的模型。 本研究的结果表明，由于消费者的意图购买，建立关系和与良好的服务的信任，那么消费者将读，开放，利用印度尼西亚的旅游和旅行社的电子邮件广告，甚至愿意收到电子邮件 未来广告。

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